MicroStrategy has raised virtually $20bn from traders this 12 months to purchase bitcoin, fuelling a meteoric rise for the once-obscure software program firm into the Nasdaq 100 index of large-cap US know-how shares.
A mix of promoting shares and convertible bonds has funded a one-way guess on a rocketing bitcoin value that, regardless of a sell-off in current days, has pushed its shares up greater than 400 per cent this 12 months. Such is the investor demand that the corporate now has a market worth of round $80bn, regardless of proudly owning round $41bn of bitcoin.
Debt fund managers have been clamouring to get their fingers on the convertible bonds, believing they provide publicity to the hovering share value whereas additionally offering safety if the value goes into reverse. The inventory’s Nasdaq 100 inclusion will compel index-tracking funds to purchase billions of {dollars} extra of the corporate’s shares.
Its index inclusion after the shut of buying and selling on Friday — it’s a part of a trio changing IT agency Tremendous Micro Pc, Covid-19 vaccine maker Moderna and gene-sequencing firm Illumina — is additional vindication for founder Michael Saylor, who has develop into one of the vital evangelistic proponents of bitcoin since his firm started shopping for it 4 years in the past.
“It’s some unbelievable monetary engineering,” mentioned a convertible bond portfolio supervisor invested in MicroStrategy. “[Saylor has] created this unbelievable state of affairs the place a inventory trades at 3 times the value of the underlying bitcoin after which he simply sells extra shares day by day and buys extra bitcoin.”

For Saylor, who as soon as tweeted that bitcoin’s “days are numbered” however later recanted, this 12 months has been an prolonged alternative to construct on his plan to make MicroStrategy a “treasury” for what he calls “probably the most beneficial asset on the planet”. In October he introduced plans to lift $42bn over the following three years, all to pay for extra bitcoin.
The cryptocurrency’s worth has greater than doubled this 12 months following the arrival of spot bitcoin trade traded funds within the US and Donald Trump’s presidential election victory in November. Trump’s guarantees to make the US a “bitcoin superpower” and ease the regulatory crackdown pushed the worth of the coin from lower than $64,000 on the finish of September to greater than $108,000 this week, though at one level on Friday it fell near $92,000.
“My perspective [on bitcoin] has gotten higher each quarter,” Saylor instructed the Monetary Instances. “Now you might have a president[-elect] who’s ending the struggle on crypto.”
MicroStrategy’s success has been helped by the large premium that traders place on its shares, with the corporate at the moment buying and selling at roughly double the web asset worth of its bitcoin holdings.
This permits it to situation inventory at a premium and purchase ever extra of the cryptocurrency. Though present shareholders find yourself proudly owning a smaller proportion of the corporate, the underlying worth of their shares will increase as a result of MicroStrategy now owns extra bitcoin per share.

Convertible bonds have additionally develop into a key approach for MicroStrategy to lift cash. Such devices normally pay a set coupon but additionally convert into shares at an agreed value, permitting traders to profit from fairness’s limitless upside whereas offering the perceived draw back safety of bonds.
The extremely risky nature of the inventory has to this point labored effectively for each the corporate and traders. It means the corporate can situation bonds with the next conversion premium than regular and even provide zero coupon on the debt. Traders, in the meantime, have been drawn to the potential publicity to the agency’s hovering share value and the perceived draw back safety.
As MicroStrategy’s shares surged earlier this 12 months, bond traders who had lapped up its March convertibles shortly grew to become fairness holders as their bonds had been transformed. In November, Saylor returned to marketplace for the fifth time this 12 months, issuing $3bn of convertibles for zero curiosity and a 55 per cent conversion premium.

For traders who had snapped up MicroStrategy’s earlier debt, the corporate’s return to market may hardly have labored out higher, because it allowed them to take earnings on their shares and purchase new bonds.
“This was an absolute residence run for us. We received to lock in the entire upside of the previous six months, and now we usher in draw back safety,” mentioned one convertible bond fund supervisor who owns MicroStrategy bonds. “There is no such thing as a higher final result for a convertible bond supervisor.”
So-called convertible arbitrage hedge funds, which purchase such bonds after which brief the shares — guess on a falling value — have additionally supplied a prepared marketplace for the agency’s mass issuance.
Their technique is actually a guess on volatility. They attempt to generate profits on their brief place if the share value falls, with losses on the convertible restricted by the bond’s draw back safety. And if the shares climb, the purpose is for the brief place — which is smaller than the convertible bond publicity — to lose much less cash than the achieve on the fairness upside.
“It’s arbitrage feeding arbitrage,” mentioned one convertible bond dealer who has purchased MicroStrategy’s bonds and shorted its fairness. “Our arbitrage is OK. It’s respectable. However [Saylor’s] arbitrage is good.”
Merchants exploiting the volatility of MicroStrategy’s shares have been helped by billions of {dollars} of inflows into extremely levered trade traded merchandise that observe the inventory however amplify traders’ potential good points and losses. Two MicroStrategy ETFs, together with the Defiance Day by day Goal two-times lengthy MSTR ETF, personal about $10bn of the corporate’s inventory through swaps and choices.
Not like conventional ETFs, which purchase and maintain shares, leveraged ETFs rebalance on the finish of each buying and selling day to hit their focused returns. Because of this when the underlying asset rises in value, fund managers should purchase extra of the inventory, and vice versa ought to costs fall.
These end-of-day rebalancing flows can “considerably impression the underlying MicroStrategy inventory value, amplifying value strikes, thus enhancing volatility”, mentioned JPMorgan strategist Nikolaos Panigirtzoglou.
However some traders are getting nervous. They concern that the virtuous circle that has pushed up the share value so shortly may simply backtrack if the bitcoin value falls considerably.
“Borrowing {dollars} to purchase bitcoin is only a large greenback brief place, not a brand new monetary invention,” says Barry Bannister, chief fairness strategist at Stifel. “As any brief vendor in historical past is aware of, the value of being fallacious is wreck.”
“If bitcoin traded down 90-95 per cent and stayed there, there could be no liquidation or debt accelerations,” Saylor instructed the FT. “Presumably our fairness would undergo some dilution, however we nonetheless wouldn’t promote, or must promote, our bitcoin.”
The shares may additionally fall if traders merely resolve to put much less of a premium on MicroStrategy inventory. Since their peak on November 21, the shares are down round 40 per cent, whereas bitcoin is down simply 5 per cent.
One North American hedge fund government mentioned they’d held a place in bitcoin and a guess towards MicroStrategy “to seize that unfold”. This guess “labored on and off till the commerce grew to become a meme”, added the particular person, who now prefers to brief one of many twice-leveraged ETFs.
Some counsel that share gross sales by insiders undermine the corporate’s pitch to traders: that bitcoin stays undervalued. MicroStrategy administrators have bought a complete of $570mn of the corporate’s inventory to this point this 12 months, based on firm filings.
MicroStrategy didn’t reply to a request for touch upon the share gross sales.
“The topics change — now it’s crypto — however over the centuries human funding behaviour doesn’t deviate from the script one iota,” mentioned Bannister.
Anybody shopping for belongings “constructed on skinny air” needs to be ready to look at their cash “vanish”, he added.