In a bid to get much more individuals recurrently coming again to the theater, AMC is rolling out a brand new set of perks for the most affordable (learn: free) tier of its loyalty rewards program.
Although AMC doesn’t appear to be eliminating the unique Insider degree of its AMC Stubs membership, the theater chain introduced in the present day that it’s introducing a brand new Premiere Go! tier that can provide subscribers much more advantages. Along with discounted tickets on Tuesdays, free (massive) popcorn refills, and entry to AMC theaters’ precedence lanes, Premiere Go! members will earn twice the quantity of AMC factors (which could be redeemed for extra reductions) for each greenback spent.
In contrast to the Insider tier, Premiere Go! Subscribers’ factors gained’t expire. However just like the Premiere ($17.99 / yr) and A-Checklist (the month-to-month value varies by location) tiers, individuals utilizing Premiere Go! will even have the ability to improve the scale of their popcorn and fountain drinks at no further value. To turn into a Premiere Go! member, you’ll need to see at the least eight films a yr or earn 5,000 factors, and when you do, you’ll maintain the standing via the whole thing of the following yr.
In an announcement in regards to the new tier, AMC’s senior VP of promoting Ellen Copaken described it as a means of providing clients “an thrilling and achievable pathway to unlock enhanced rewards just by having fun with the films they love.”
