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Musk’s elevated status could raise X’s value too

by Investor News Today
February 20, 2025
in Market Updates
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Roula Khalaf, Editor of the FT, selects her favorite tales on this weekly e-newsletter.

Few issues are extra unwelcome to enterprise capital traders than a down spherical. It’s not simply that elevating cash at a depleted valuation leaves backers worse off. In an business stacked with huge personalities, down — and even flat — rounds symbolize a shrinkage of standing too.

For an bold plutocrat like Elon Musk, such issues are arduous to tolerate. His social community X is reportedly seeking to elevate cash. However from the skin, it’s not apparent the app as soon as often called Twitter deserves the next valuation than the $44bn that Musk paid for it in 2022.

For one factor, X made $1.2bn of adjusted ebitda in 2024, Bloomberg has reported — rather less than in 2021. If that grows by a 3rd this yr and is valued by traders at 15 occasions ebitda, roughly the place Alphabet, Pinterest and Meta Platforms commerce, X will command simply $24bn.

Line chart of Enterprise value since Elon Musk bid for Twitter, rebased to 100 showing X né Twitter's peers have had mixed fortunes

After all, X is a distinct beast as we speak. For one factor, it reportedly owns a stake in xAI, a synthetic intelligence enterprise Crunchbase values at $50bn. And for one more, numbers solely inform a part of its story. Nowadays, political affect issues as a lot as metrics corresponding to “each day lively customers”, and Musk — an adviser to US President Donald Trump — has loads.

For an concept of the worth of the Musk halo impact, simply suppose that the banks that financed his takeover in 2022 not too long ago managed to promote giant chunks of the debt that they’d remained saddled with at a small low cost of 97 cents on the greenback.

Even when X had been to recover from the 2022 watermark, traders ought to apply a pinch of salt every time a tech firm recouped its former valuation peak. For starters, $44bn in 2022’s cash is not price $44bn. However even with out the time worth of cash, X ought to by now be price way more.

On the time of the buyout, for instance, Twitter’s bankers reckoned that by 2024, based mostly on a a number of of 2025’s estimated revenue, the corporate can be price as much as $67bn. Because it occurs, that’s additionally roughly what it could be price had its worth simply risen in step with Google father or mother Alphabet. 

Column chart of US fundraisings above, at or below previous valuation, % of total showing The share of VC 'down rounds' is starting to shrink

Usually, down rounds are actually turning into much less widespread as a share of VC offers, PitchBook knowledge suggests. And it’s potential to overstate the ignominy of a depleted valuation. Meta Platforms, then Fb, weathered a down spherical in 2009. Its market capitalisation is now greater than 100 occasions what it was after that lower.

Nonetheless Musk, who has advised X could possibly be price $1tn, has one thing to show in any future capital elevating. And it could due to this fact be silly to guess towards him. Energy has usurped profitability as a driver of monetary worth. What the world’s richest particular person desires has a behavior of coming to move — whether or not logical or not. 

john.foley@ft.com



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