Believing you deserve to be wealthy is among the strongest psychological tips to spice up your wealth. With trillions of {dollars} circulating on this planet, you need to ask your self: Why not me too?
Take into consideration the knuckleheads you grew up with—folks no smarter or more durable working than you—who by some means ended up making huge fortunes. The distinction? They took calculated dangers and gave themselves permission to strive. Bear in mind who they’re and say it once more: Why not me too?
The phrases you say to your self carry actual energy. All of the self-doubt—I am not adequate, not good sufficient, not likable sufficient, not linked sufficient—sabotages your potential. Your physique can’t distinguish between actual and imagined limitations. Fill your thoughts with negativity, and also you’ll defeat your self earlier than you even start.
Anybody who performs aggressive sports activities, launches a enterprise, or takes on any high-stakes problem understands the significance of mindset. Your beliefs will both act as a tailwind or a headwind to your success.
The Finest Psychological Trick I Use To Preserve Going
Right here’s the psychological trick that has motivated me to maintain making an attempt new issues—even after retiring in 2012 with $3 million. I might have twiddled my thumbs and finished nothing. Particularly as my wealth grew with the bull market, I had each motive to relax. However as an alternative, I selected to:
Many readers thought I used to be loopy, particularly throughout my Uber driving section. Newer readers merely thought I used to be mendacity. What sort of bozo drives strangers round at 6 a.m. for $18/hour when he might be sleeping in, letting passive income work for him?
However I loved it—getting out of the home early, chatting with strangers. It felt like taking part in the lottery with every new passenger. Was I going to get a stunning one that would share with me their hopes and goals? Or would I get a hungover grump who vomits in my automobile? So enjoyable!
Working For Close to Minimal Wage Retains You Grounded
Driving for Uber was humbling. It compelled me to relive the embarrassment I felt as a teen working at McDonald’s when classmates walked in and noticed me behind the register. As a substitute of claiming hello, I’d slip to the again to make apple pies in order that they wouldn’t see me.
Wanting again, I’ve all the time felt ashamed of that second. At 15, I ought to’ve been proud I used to be incomes cash to purchase what I wished, not simply asking my dad and mom for an allowance. So years later, once I picked up an previous finance consumer of mine as an Uber driver, I confronted these lingering emotions head-on. I took him the place he wanted to go, and in doing so, discovered a way of closure I didn’t know I wanted.
Deep down, I knew $3 million wasn’t sufficient to remain unemployed eternally—particularly if I wished to boost a household and stay in costly locations like San Francisco or Honolulu. So I instructed myself a further phrase that fueled my drive:
“All people I do know is richer than me. Why can’t I be wealthy too?”
The Further Phrase Made All of the Pyschological Distinction
Mathematically, I do know not everyone seems to be richer than me otherwise you. However I’ve discovered that combining these two phrases—“All people I do know is richer than me” and “Why cannot I be wealthy too?”—creates the final word combo for perception and motivation.
Consider these phrases as counterforces that work collectively to propel you ahead in your wealth-building journey.
“All people I do know is richer than me” can set off a way of inferiority. That sting? It lights a fireplace. It motivates you to take motion, to catch up, to shut the hole. On the similar time, the phrase retains you grounded. It reminds you that there’s all the time somebody doing higher—so stay humble.
And humility is essential.
Humility prevents you from complicated luck with ability. With out it, you may begin believing you are an investing genius—when the truth is, you had been simply driving a bull market. You may even get cocky, buy stocks on margin, and lose the whole lot.
With out humility, you may assume you’re an distinctive worker or an excellent entrepreneur—when actually, you had been born into wealth with connections that cleared your path lengthy earlier than you began strolling.
So sure, the phrase might be highly effective, however use it with warning. Don’t let it crush your hope or persuade you that you just’re one thing you’re not.
That’s the place the second phrase is available in: “Why cannot I be wealthy too?”
That is the one which lifts you up. It affirms your self-worth. It reinforces the idea that should you work onerous, take good dangers, and reside with intention, you can also obtain monetary success.
As a considerate, type, and pushed individual, you deserve good issues. So let this phrase remind you that constructing wealth is inevitable for somebody such as you.
Most Folks Truly Consider They Are Poorer Than They Actually Are
The fantastic thing about the phrase “All people I do know is richer than me” is that you just most likely already consider this unconsciously.
In truth, there’s tutorial analysis to help this sense. An economics article printed by MIT titled “Richer (and Holier) Than Thou?” reveals that most individuals misperceive their place within the revenue distribution.
If survey contributors had been unbiased, their perceived and precise revenue rank would align carefully alongside a straight line. However because the chart within the article reveals, most individuals place themselves decrease than the place they honestly are. We are all middle class, whether or not we really are or not.
Hooray for widespread underestimation!

Provided that most individuals consider they’re poorer than they really are, all they must do is consciously repeat this narrative—both out loud or of their heads—to assist make it really feel actual. When paired with the phrase “Why can’t I be wealthy too?”, this mindset can activate their motivation muscle and spark motion.
Strive it on daily basis for a month and watch your self remodel!
It is Simple To Persuade Your self Of Something
Since graduating from The School of William & Mary in 1999, I’ve solely lived in two cities: New York Metropolis and San Francisco. In consequence, I’ve no drawback feeling poorer than others. These two cities have the highest concentration of millionaires, centi-millionaires, and billionaires in America.
For inspiration, I usually drive or jog by the wealthiest components of San Francisco to marvel on the $50+ million mansions. Each proprietor both based an organization, was a CEO, or had dad and mom who did. Their wealth is nearly unfathomable.
I ended up studying about how they constructed their fortunes and tried to include a few of their finest practices into my very own habits and entrepreneurial efforts. One factor turned clear: the one factor we will fully control is our work ethic.
Many of those founders and CEOs labored 16-hour days for years, sacrificing the whole lot to appreciate their imaginative and prescient. It was extremely motivating. They might giggle on the thought of people that work only 40 hours a week and complain why they cannot get forward.
And but, in the event that they stepped exterior their houses for a stroll, they had been similar to the remainder of us. They breathed the identical air, acquired soaked by the identical rain, and needed to look each methods earlier than crossing the road. They nonetheless had to make use of the lavatory (hopefully with a Toto Washlet). Their youngsters nonetheless threw tantrums and examined their endurance.
That’s once I noticed the “Why not me too?” in motion.
Examples of Self-Perception in Totally different Kinds
The “All people is richer than me. Why can’t I be wealthy too?” psychological trick applies throughout many areas of life. Listed here are some private examples of how this mindset has helped me push ahead, even when doorways had been closed.
1) Overcoming Rejection From Tech Corporations In 2012
After being rejected or ignored by each single tech firm I utilized to in 2012—a part of the method to qualify for unemployment advantages—I requested myself, “Why don’t I deserve a job at one in all these firms too?” However as an alternative of continuous to use as soon as my unemployment advantages ran out, I made a decision to do my very own factor and purchase their inventory as an alternative.
I turned rejection into alternative by making the individuals who ignored me work for me as an alternative. 13 years later, my investments in firms like Google, Apple, Meta, Tesla, and Netflix have carried out extraordinarily nicely. And the truth that I didn’t must grind away at these tech companies to earn a strong return makes the result really feel much more particular.
As well as, these rejections motivated me to construct the very best private website I might—one which has grow to be an unimaginable supply of pleasure and objective in my post-work life.
2) Getting Concerned in AI in 2024
After reaching out to a number of personal AI firms in 2023 and 2024, I spotted I had no actual shot of getting employed. Anthropic even implied I used to be too previous! Nonetheless, I instructed myself once more, “Why don’t I deserve a seat on an AI rocketship too?”
To keep away from getting left behind, I partnered with Fundrise and invested $153,000 into their enterprise product in July 2024, which holds stakes in personal AI companies—together with Anthropic, OpenAI, Databricks, and Anduril. Now, personal AI workers work for me too. I want I had invested extra, however that was nearly all of the money I might muster up on the time.
My hope is that in 10 years, I am going to really feel the identical manner about my present personal AI investments as I do in regards to the public tech shares I purchased again in 2012. I’ll proceed to dollar-cost common for the foreseeable future.

3) Making A Nationwide Finest Vendor Listing
As soon as I discovered that ~350,000 historically printed books come out every year—and one other ~1.7 million are self-published—I spotted making Millionaire Milestones a nationwide bestseller was an extended shot. With solely 150 spots on the USA As we speak Bestseller checklist throughout all genres, my odds had been about 0.04%, or 1 in 2,500. With out working for a serious publication or monetary group to piggyback off, I used to be at an enormous drawback.
However once more, I instructed myself, “Why not me too? Buy This Not That made the WSJ finest vendor checklist.” To attempt to beat the percentages, I wrote dozens of articles and newsletters, went on podcasts, got here up with a 1X1 consulting promotion, despatched out a whole bunch of signed bookplates, and am internet hosting a fireside chat on May 21 for individuals who choose up a tough copy of MM beforehand.
Lo and behold, when the USA As we speak Nationwide Bestseller checklist got here out on Could 14, 2025, Millionaire Milestones: Simple Steps To Seven Figures didn’t simply squeak in—it landed at fortunate #21! That is nuts for a stay-at-home dad who is not continually on the market within the public eye. Thanks all to your help!

Do not Get Dejected—Get Motivated As a substitute
I perceive that coming to a private finance website like Monetary Samurai and studying articles like The Average Net Worth For The Above Average Person may really feel discouraging should you’re not but near the benchmarks. I additionally get that studying about households with $20 million net worths may make you need to throw your fingers up and quit.
However I problem you to get impressed as an alternative. I really like highlighting what’s potential.
Numerous folks—similar to you—are constructing way more wealth than they ever thought potential. Certain, luck often plays a role in attaining outsized wealth. However most of those people began similar to you: college students from middle-class households attending public faculties, questioning what their future may maintain.
A few of us are minorities who’ve needed to push by discrimination and unconscious biases simply to get an opportunity. Others reside with disabilities or health issues that make it more durable to see, course of, or work together with the world. And a few come from damaged houses with little or no monetary help, but nonetheless work like hell to interrupt by.
We adapt. We leverage know-how. We push ahead and maintain going. Even when we don’t hit a stretch monetary objective by a sure age, we’ll nonetheless find yourself constructing way more wealth than if we had by no means tried in any respect.
So say it out loud: “All people I do know is richer than me. Why can’t I be wealthy too?”
Let that query gasoline your drive. Could fortune shine in your future.
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