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Klarna CEO says company will use humans to offer VIP customer service

by Investor News Today
June 7, 2025
in Technology
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Klarna CEO says company will use humans to offer VIP customer service
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“My spouse taught me one thing,” Klarna CEO Sebastian Siemiatkowski advised the group at London SXSW. He was addressing the headlines in regards to the firm seeking to rent human staff after beforehand saying Klarna used synthetic intelligence to do work that may equate to 700 staff. “Two issues may be true on the identical time,” he mentioned.

Siemiatkowski mentioned it’s true that the corporate seemed to cease hiring human staff a number of years in the past and rolled out AI brokers which have helped cut back the price of buyer assist and enhance the corporate’s income per worker. The corporate had 5,500 staff two years in the past, and that quantity now stands at round 3,000, he mentioned, including that as the corporate’s wage prices have gone down, Klarna now seeks to reinvest a majority of that cash into worker money and fairness compensation. 

However, he insisted, this doesn’t imply there isn’t a possibility for people to work at his firm. “We predict providing human customer support is at all times going to be a VIP factor,” he mentioned, evaluating it to how folks pay extra for clothes stitched by hand reasonably than machines. “So we predict that two issues may be performed on the identical time. We will use AI to mechanically take away boring jobs, issues which are handbook work, however we’re additionally going to vow our prospects to have a human connection.” 

He spoke about how the corporate plans to steadiness staff and AI staff. Siemiatkowski mentioned that proper now, engineering positions on the firm haven’t shrunk as a lot as these in different departments, however he notes that this might shift. 

“What I’m seeing internally is a brand new rise of businesspeople who’re coding themselves,” he mentioned, including that the problem many engineers have lately is that they aren’t enterprise savvy. “I feel that class of individuals will grow to be much more worthwhile going ahead,” Siemiatkowski continued, particularly as they will use AI and put their enterprise understanding to good use. 

He himself is utilizing ChatGPT to assist him be taught to code and assist him perceive extra of the info aspect of Klarna. He mentioned doing this has helped Klarna grow to be a greater firm. Earlier than, he thought he would by no means catch up in studying what was wanted to take a extra current position in database conversations on the firm. 

“I’ll take a Slack thread, I’ll throw it in ChatGPT and say, ‘This is sensible, proper?’” he mentioned, including that he makes use of ChatGPT like a personal tutor.

However he’s additionally conscious that AI isn’t nearly staff. He spoke of the rise in scams and the way it impacts high-trust societies like his native Sweden. The Monetary Instances not too long ago reported on the rise of fintech scams, declaring, for instance, how vulnerable residents in Singapore may be to them as a result of they’re extra naturally trusting of varied establishments.

“And AI is clearly accelerating this,” Siemiatkowski mentioned.

Siemiatkowski additionally as soon as once more addressed why the corporate stopped utilizing Salesforce and Workday, saying it was as a result of Klarna wished to consolidate its knowledge in a method that may be simpler to feed into AI. He mentioned, for instance, if Klarna wished to collect details about considered one of its purchasers, it must undergo the Google Suite, Slack, Workday, Salesforce, and so forth. 

“We notice that the one method ahead goes to be to consolidate [data],” he mentioned, including that the corporate stopped utilizing round 1,200 small software program companies. 

About its pending IPO? He indicated that Klarna may quickly transfer forward with it however was in any other case noncommittal. “I can say that I’m completely satisfied there’s much less turbulence available in the market,” he mentioned with a smile.

And if he had a magic wand and will change one factor? He would make the U.Ok. a part of the EU once more. The group then erupted into applause.



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