Throughout this yr’s iFX EXPO Worldwide in Cyprus, EXANTE’s Chief Advertising and marketing Officer, Adrian Coxon, had a dialog with Finance Magnates Co-CEO, Andrea Badiola Mateos. They mentioned how the corporate is increasing into new markets, investing in proprietary expertise, and adapting to the growing affect of synthetic intelligence.
Increasing The place Purchasers Are
EXANTE just lately opened workplaces in Dubai and Poland. Dubai was a strategic transfer right into a key monetary hub, whereas Poland got here from natural shopper demand. “We didn’t push – the purchasers got here to us,” Adrian mentioned. EXANTE now helps the area with native workplaces and neighborhood efforts, together with faculty PC donations and occasion sponsorships.
Occasions Constructed Round Purchasers
The Horizon occasion collection displays EXANTE’s client-first mindset. These invite-only gatherings characteristic economists from corporations reminiscent of KPMG and the LSE, providing market insights with out offering monetary recommendation. “It’s about retaining purchasers knowledgeable, not promoting to them,” Adrian famous.
Tech-Led Progress
With a proprietary platform constructed in-house, EXANTE is scaling quick. Their new CTO, Richard Frost, is revamping merchandise, reminiscent of choices buying and selling, primarily based on direct consumer suggestions. “We wish to construct what merchants want, not copy what’s on the market,” Adrian mentioned.
AI in Motion
EXANTE makes use of AI throughout its advertising, tech, and compliance groups. “There’s an AI arms race,” Adrian mentioned. “Fraud is evolving, and we’re utilizing AI to remain forward.” The corporate additionally just lately hosted a compliance occasion in Malta to discover how AI is shaping regulation and the onboarding course of.
👉 Watch the complete interview with Adrian Coxon
About EXANTE
EXANTE is a world funding firm that gives direct entry to the monetary markets by our client-centric buying and selling and funding options. With over a decade of expertise delivering bespoke service to our purchasers, we’re authorised and controlled by the FCA (UK), CySEC (Cyprus) and SFC (Hong Kong) and our footprint extends throughout 30+ world areas together with London, Cyprus, Malta, and Hong Kong.
This text was written by Finance Magnates Workers at www.financemagnates.com.
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