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A Trumpian offer you can only refuse

by Investor News Today
July 14, 2025
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A Trumpian offer you can only refuse
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This text is an on-site model of our Commerce Secrets and techniques publication. Premium subscribers can join here to get the publication delivered each Monday. Commonplace subscribers can improve to Premium here, or explore all FT newsletters

Final week, when US President Donald Trump’s tariff deadline got here due, was a very mad one in commerce. The maddest since, ooh, a couple of weeks in the past. It’s more likely to be unmatched for insanity for at the very least, say, three weeks — till August 1, the brand new D-Day when the bogus “reciprocal tariffs” might be imposed or deferred once more. Monetary markets are at the moment very sanguine indeed. They’re both on the Trump all the time chickens out “Taco trade”, or they don’t assume the levies will do a lot harm.

My favorite little bit of final week was internet hosting the FT’s Economics Show podcast with Commerce Secrets and techniques favorite Dmitry Grozoubinski, who managed to elucidate with logic and element simply why no one is aware of something. At present I announce the winner of the “readers guess the tariff letter” competitors and study Trump’s self-destructiveness. Charted Waters, the place we take a look at the information behind world commerce, is on a slight restoration within the greenback.

Get in contact. Electronic mail me at alan.beattie@ft.com

What number of letters? Your guesses revealed

Final week, I requested readers to foretell what number of letters threatening tariffs Trump would ship to buying and selling companions by midnight on Tuesday. Given the randomness of the choice, there was commendable enthusiasm in your half to have a go at divining the unknowable.

Within the occasion, I reckon the rely of Trump letters was 14 on Monday earlier than our Tuesday evening deadline. One other huge batch got here on Wednesday and Thursday, and the week was capped off with one to the EU over the weekend threatening tariffs of 30 per cent. 

There have been plenty of reader guesses clustered at zero letters, presumably on the grounds that Trump all the time chickens out. It seems that he chickens out of tariffs, however is nearly brave sufficient to ship some missives persevering with to threaten them.

On the prime finish of the spectrum, an honourable point out for boldness to Matthias Matthijs of the Johns Hopkins College SAIS graduate college for going a lot greater than anybody else with 47. However the clear victor was Miguel Vidal, a senior economist at Deutsche Telekom, who guessed 12, solely two away from the precise end result. Say what you want about German corporates, however their individuals nonetheless have their eye on the worldwide commerce ball. Congratulations to Miguel and due to all who participated. I’ll give you one other quiz in the end.

Demanding the undeliverable from Lula

The factor about coercion is that in the event you’re demanding from the opposite aspect one thing they will’t probably give, you’re not really coercing in any respect. You’re simply handing out gratuitous punishment.

Trump displayed this early on in his tariff marketing campaign when he requested inconceivable actions on smuggling fentanyl and securing the border from Mexico and Canada, after which demanded Canada enable itself to be annexed. The latter request particularly was so offensive and weird that the ruling Liberal occasion in Canada obtained large surges in ballot rankings and unexpectedly gained a common election by telling Trump to shove it.

Trump appears insistent on doing this once more, this time with President Luiz Inácio Lula da Silva in Brazil. Within the first half of final week, Trump had despatched his preliminary letters to buying and selling companions whose threatened tariffs he adjusted up or down by small quantities based on no logic anybody might see. Thereafter, he obtained to the a part of his checklist of enemies who deserved particular therapy (“and now, we move on to liars”), together with Canada, Mexico and the EU.

Reasonably much less clearly, it additionally included a unprecedented blast at Brazil, which he threatened with a 50 per cent tariff. Somebody from Jair Bolsonaro’s camp presumably had Trump’s ear, as a result of he targeted the criticism on the current criminal proceedings into the former president however with out making any explicit demand. (Except, laughably, he expects Lula to intervene within the prison justice system on Bolsonaro’s behalf.)

An image of the letter Trump sent to Lula
A second image of the letter Trump sent to Lula

That is traditional fentanyl/annexation behaviour. Trump makes a ridiculous demand of a international chief and almost certainly boosts their reputation after they can’t however defy him. (Apparently, Mark Carney, the present Canadian prime minister, has taken a extra emollient line with Trump lately, and it doesn’t seem to have carried out him a lot good.)

Lula is economically and politically moderately properly positioned to cope with this risk. Brazil runs a items deficit, not a surplus, with the US, and exports way more of its world-beating agricultural exports to China than to North America. He isn’t doing properly within the polls, nevertheless it’s a fairly secure guess this risk will create widespread nationwide indignation which is able to put some assist behind no matter retaliation measures he decides on. Brazilian conservatives will now have to elucidate why the nation is being threatened on their erstwhile chief’s behalf.

The EU continues to flail round

Because it occurs, Lula has additionally positioned himself on the pragmatic side of the trade issue. Specifically, he helps ratifying and implementing the commerce deal between the EU and the Mercosur commerce bloc, stunning those that took the globalisation-sceptic rhetoric of his occasion actually.

Would that this had been additionally true on the EU aspect. If I had a soyabean for each time I stated this I’d be a significant agricultural exporter to China myself, however the political case for the holdouts within the EU (that’s, France) to drop their objections to ratifying the Mercosur settlement is now screamingly compelling. The symbolism of linking the European and South American economies, geographically in addition to metaphorically bypassing the protectionist US, could be nice optics. Think about the graphics on the press launch. However the EU can’t at the moment recover from France’s objections to Mercosur. And neither is there sufficient consensus amongst member states to agree what a critical risk Trump is to Europe to push it over the road.

The EU’s response extra usually to Trump continues to look weak and vacillating. As I wrote last week — don’t they subscribe to the FT in Brussels? — the EU retains treating its dealings with Trump as a traditional commerce negotiation when they’re something however. And nonetheless they preserve being upset. Right here’s Bernd Lange, veteran chair of the European parliament’s worldwide commerce committee, after Trump’s letter to the EU was launched over the weekend.

The EU has now determined to point out its lack of abdomen for the battle by suspending its countermeasures in opposition to Trump’s tariffs which had been on account of are available in tomorrow. An much more unforced error was European Fee President Ursula von der Leyen unilaterally asserting the time was not proper for the EU to make use of the “anti-coercion instrument”, which it designed precisely for conditions like this. Converse softly and go away your stick at residence.

Somebody ought to needle Trump to hyperlink his tariff threats to some insane and insulting demand that the EU couldn’t probably ship, corresponding to making JD Vance pope or agreeing that the US can enter and win the Eurovision Track Contest. Then you definately may see a little bit of preventing spirit from the capitals of Europe.

Charted waters

After a really terrible first six months of the yr, the greenback has had a modestly good week regardless of Trump’s renewed threats of tariffs. Maybe as a result of traders didn’t consider him.

Line chart of Ice US dollar index showing The dollar ticked higher this week

Commerce hyperlinks

  • On the plus aspect for the EU, the bloc introduced it had agreed in precept to signal a trade deal with Indonesia, although many particulars stay to be determined.

  • Awful events are occurring within the southern African nation of Lesotho, which constructed a garment export trade based mostly on market entry from the US’s African Progress and Alternative Act (Agoa) commerce choice scheme Trump’s tariffs at the moment are destroying.

  • Trump has threatened tariffs of 50 per cent on copper, following the metal and aluminium (aluminum, no matter) instance of creating a extensively used industrial enter costlier for the advantage of an trade with political heft however few jobs.

  • FT colleagues Katie Martin and Martin Sandbu look respectively at whether or not the euro is uncomfortably strong for Europe’s economies and what a world without the dollar as a reserve currency would appear to be.

  • The FT looks at whether or not the define commerce settlement (on the standard imprecise phrases, nothing binding) Vietnam obtained from the US was value it.

  • Tobias Gehrke on the European Council on Overseas Relations offers his view of how the EU has mishandled coping with Trump.

  • Gary Hufbauer and Ye Zhang of the Peterson Institute think-tank look at how quantitative restrictions on commerce (quotas and the like) are making a comeback.


Commerce Secrets and techniques is edited by Harvey Nriapia

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