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AI Speeds Up Work—But Just Leads To Coffee Breaks, Says Accenture Exec Who Urges Reinventing Roles, Not Just Tools – Accenture (NYSE:ACN), Amazon.com (NASDAQ:AMZN)

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AI Speeds Up Work—But Just Leads To Coffee Breaks, Says Accenture Exec Who Urges Reinventing Roles, Not Just Tools – Accenture (NYSE:ACN), Amazon.com (NASDAQ:AMZN)

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July 28, 2025
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AI Speeds Up Work—But Just Leads To Coffee Breaks, Says Accenture Exec Who Urges Reinventing Roles, Not Just Tools – Accenture (NYSE:ACN), Amazon.com (NASDAQ:AMZN)
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Synthetic intelligence instruments might speed up process completion, however they don’t mechanically enhance productiveness until firms basically redesign how work will get performed, in line with Ramine Tinati, lead at Accenture PLC‘s ACN APAC Middle for Superior AI.

What Occurred: Talking at Fortune’s Brainstorm AI Singapore conference final week, Tinati challenged the post-ChatGPT company frenzy to combine AI into workflows.

“When you give staff a device to do issues quicker, they do it quicker. However are they extra productive? In all probability not, as a result of they do it quicker after which go for espresso breaks,” Tinati defined.

The feedback spotlight a important disconnect between AI adoption and measurable enterprise outcomes as firms pour billions into generative AI infrastructure.

Amazon.com Inc. AMZN has dedicated over $100 billion to AI investments, whereas Microsoft Corp. MSFT allotted $80 billion for AI knowledge facilities despite cutting 9,000 jobs this year.

Tinati emphasised that real productiveness good points require “reinventing the work” fairly than merely accelerating present processes. He famous some Asian firms lag in AI adoption as a result of “they don’t take into consideration reinventing the work.”

Singapore’s Dwelling Workforce Science and Tech Company reported a 200% enchancment in info extraction processes, in line with Chief AI Officer Chee Wee Ang, in line with the Fortune report. The federal government company, which handles nationwide safety tech improvement, makes use of AI for duties beforehand unattainable, together with responding to new crime sorts.

See Additionally: Alibaba Cloud Pioneer Says He Doesn’t Like AGI, ASI Classifications: ‘It Just Means You Get More Capability. That’s It’

Why It Issues: The productiveness debate intensifies as unemployment amongst latest school graduates climbed from 4% to six.3%, in line with ARK Make investments CEO Cathie Wooden, who cited AI’s disruptive impact on entry-level positions.

Palantir Applied sciences Inc. PLTR CTO Shyam Sankar countered that AI creates “superpowers” for staff, making them “50 instances extra productive” fairly than merely 50% more efficient.

Amazon CEO Andy Jassy just lately warned that AI will shrink company workforces, with former VP Ethan Evans stating the corporate “gained’t hold everybody” regardless of new AI initiatives generating over 1,000 services in development.

The problem extends past particular person firms. Economist Craig Shapiro predicts AI may disrupt 25% of all jobs by 2030, a structural shift that conventional Federal Reserve interest rate tools cannot address.

Learn Subsequent:

Disclaimer: This content material was partially produced with the assistance of AI instruments and was reviewed and printed by Benzinga editors.

Picture courtesy: Shutterstock



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