Michael Saylor, a high-profile Bitcoin backer and co-founder of Technique, once more used a pop-culture picture to push a Bitcoin message on X.
He posted an AI-generated image that casts him as Indiana Jones inside what appears to be like like a South American temple, and he captioned it, “I went on the lookout for gold… and located one thing higher.”
Quick and pointed, the put up repeats a long-running theme: Bitcoin over gold.
Saylor Channels Pop Tradition
In response to Saylor’s posts, this isn’t a one-off stunt. He not too long ago shared one other AI picture that styled him like Tyler Durden from Combat Membership.
The visuals are easy — they seize consideration — they usually preserve Saylor in headlines. Experiences have disclosed that the imagery follows a giant company transfer, which helps clarify why the social posts are greater than memes.
I went on the lookout for gold… and located one thing higher. pic.twitter.com/ve3ZQaNol6
— Michael Saylor (@saylor) August 9, 2025
Based mostly on reviews, Strategy introduced on July 29 that it purchased 21,021 BTC for roughly $2.46 billion. That buy introduced the agency’s complete to 628,791 Bitcoin.
On the time of the announcement, these holdings had been value greater than $70 billion. These are the concrete figures right here: the BTC counts are secure on a ledger, whereas greenback values shift with the market.
Why The Photos Matter
The pictures serve a transparent objective. They sign confidence to buyers and followers, they usually steer the dialog towards Saylor’s long-held message that Bitcoin is superior to gold as a retailer of worth.
Quick messages attain a large viewers quick. Longer background posts preserve the story alive.
A Authorized And Valuation Notice
Experiences have raised a second level: AI art that borrows well-known characters can contact on rights and picture questions. The posts don’t look like affiliated with film studios or rights holders.
That might result in debate, not speedy motion. Additionally, greenback valuations tied to Bitcoin will transfer up and down with the market, so citing BTC counts with a date offers readers a clearer image.
In response to filings and public posts, the details are simple: Technique purchased 21,021 BTC on July 29 and now holds 628,791 Bitcoin.
The Indiana Jones picture is commentary and advertising rolled into one. It’s eye-catching. It’s additionally a reminder that trendy company messaging mixes finance and showmanship, whereas fundamental accounting — what number of BTC and after they had been purchased — nonetheless issues most.
Featured picture from Unsplash, chart from TradingView
Editorial Course of for bitcoinist is centered on delivering totally researched, correct, and unbiased content material. We uphold strict sourcing requirements, and every web page undergoes diligent overview by our crew of high expertise specialists and seasoned editors. This course of ensures the integrity, relevance, and worth of our content material for our readers.
