Austria-based crypto platform Bitpanda has entered the UK, aiming to make the nation considered one of its high three markets inside the subsequent two years.
The growth consists of its retail funding app together with its company arm, Bitpanda Know-how Options, which permits banks and fintech corporations to supply crypto buying and selling by means of white-label providers. The corporate says its app offers entry to greater than 600 crypto property for British traders.
Bitpanda Co-CEO Lukas Enzersdorfer-Konrad instructed Cointelegraph the corporate plans to “quickly develop our direct retail presence” whereas working with UK monetary establishments to launch crypto choices utilizing its infrastructure. In pursuing that aim, Bitpanda will face established rivals together with Binance UK, Coinbase, Kraken, Crypto.com and Gemini, which already maintain sturdy market share amongst UK retail traders.
As a part of the launch, Bitpanda signed a multi-year take care of Arsenal Soccer Membership to turn out to be its “Official Crypto Buying and selling Accomplice,” that includes branding throughout groups, stadium, and digital channels, together with campaigns to coach Arsenal’s 100 million–plus international followers on digital property and accountable investing.
Earlier than getting into the UK, Bitpanda operated below a number of regulatory licences in Austria, Germany, France, Italy and Spain, serving purchasers throughout the European Financial Space and different permitted jurisdictions. It obtained FCA approval in February and spent months localizing its product earlier than its Thursday launch.
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Crypto rules lagging within the UK
The UK has been slower than some jurisdictions to implement crypto rules. In a latest weblog put up, the Digital Financial Institute on the Official Financial and Monetary Establishments Discussion board (OMFIF), argued the UK has squandered its early lead in blockchain-based finance and warned it dangers shedding its standing amongst high monetary facilities.
The article factors to the Monetary Conduct Authority’s “Crypto Roadmap,” revealed in November 2024, which phases in guidelines on market abuse, admissions, prudential necessities, and stablecoins.
With consultations not due till late 2025, last rules and full licensing could not arrive till late 2026, leaving the UK’s crypto sector in limbo in contrast with jurisdictions that have already got lively frameworks.
Nevertheless, the regulatory delay has not deterred crypto corporations from investing within the nation. With out a entire licensing regime, international heavyweights like Coinbase, Kraken and eToro have cemented their UK presence below current anti–money laundering registrations.
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Different jurisdictions transfer forward
Against this, the EU’s Markets in Crypto-Assets (MiCA) framework got here into full impact in late 2024, establishing unified classes and guidelines for tokens, stablecoins, and repair suppliers throughout member states. Within the US, the GENIUS Act, a federal stablecoin regulation bill, was signed into regulation by US President Donald Trump on July 18.
Different jurisdictions are shifting forward with stronger digital asset frameworks as effectively. In June 2024, the United Arab Emirates launched Payment Token Services Regulations to formalize the usage of digital property, whereas Hong Kong has rolled out a new stablecoin licensing regime and, in July 2025, issued its third batch of tokenized green bonds below its broader fintech technique.
“Readability fuels confidence,” Enzersdorfer-Konrad instructed Cointelegraph. “The UK has the expertise, capital, and international repute to guide in accountable crypto innovation, however provided that the principles are clear and forward-looking. The earlier that readability arrives, the earlier the UK can take its place as a world chief in crypto.”
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