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Busted by the em dash — AI’s favorite punctuation mark, and how it’s blowing your cover

by Investor News Today
August 24, 2025
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Busted by the em dash — AI’s favorite punctuation mark, and how it’s blowing your cover
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Let’s speak in regards to the em sprint. Not the little harmless hyphen, not its barely extra assured cousin, the en sprint. No, I’m speaking in regards to the ‘EM sprint,’ that lengthy, dramatic line that AI looooooves to drop in your sentences prefer it’s getting paid per sprint. Critically, it’s the AI model of jazz fingers.

You might not discover it, however most everybody else does. It’s the lifeless giveaway that you just’ve let your favourite robotic sidekick gown your phrases up in AI drag, and identical to a nasty wig reveal within the third act of RuPaul’s Drag Race, it may be… a little bit an excessive amount of. Let me set the scene: You’re writing a heartfelt electronic mail to your workforce. One thing weak, perhaps even uncooked: “I’ve been pondering lots about the way in which we work collectively — and the way we will be higher — not simply as colleagues, however as people.”

Besides, wait. You didn’t write that sentence, AI did. You simply wished it to repair a typo and perhaps zhuzh up the tone, however now it’s filled with em dashes, introspective pacing and oddly positioned poetic pauses. You’ve formally been “EM-marked.”

What’s the em-mark for AI?

The em sprint is that lengthy horizontal line (—) that’s usually used rather than commas, colons, parentheses or the occasional dramatic pause. It’s just like the Swiss Military knife of punctuation, and AI LOVES it.


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AI is obsessive about em dashes the way in which Gen Z is obsessive about Y2K style; it’s complicated, oddly trendy, and borderline offensive when overused. However right here’s the kicker: AI makes use of em dashes like sprinkles on a child’s cupcake, in all places. Even when it’s not acceptable. Even once you say, “No sprinkles, please.”

I’ve actually typed to AI: “Please take away the em dashes.” And what do I get again? “Acquired it!” adopted by:
“It is a main alternative — one which calls for urgency — and readability — for max impression.” Thanks, GPT. You eliminated precisely zero.

So, how do you sound human (however nonetheless use AI)?

Regardless of the sprint drama, I’m not right here to let you know to throw out AI altogether. AI is sensible at sprucing, rephrasing and getting you out of your personal psychological method. However like a toddler with glitter glue, you continue to have to supervise it.

Listed below are three actually-helpful suggestions to verify your communication nonetheless seems like you, not HAL 9000 with a journalism diploma.

1. Human first draft, robotic second

All the time, and I imply at all times, write the primary draft your self. Let or not it’s messy, typo-riddled, emotionally chaotic and uncomfortably sincere. That’s what offers your voice its fingerprints.

Then let AI repair it up, rearrange and recommend higher circulation, however not earlier than. AI can’t guess what you meant for those who don’t give it one thing to work with first. In any other case, it simply serves you a wonderfully punctuated bowl of oatmeal with the emotional depth of a DMV kind letter. Consider it like this: You’re the chef, AI is simply your fancy sous-chef with a tiny high hat. You inform it what you’re making. You don’t let it invent the recipe.

2. Strip the ems (and different AI tells)

As soon as AI offers you its finest model, rip it aside such as you’re modifying a screenplay a couple of speaking golden retriever that writes blogs.

Search for:

  • Em dashes (clearly)
  • The phrase “in right now’s fast-paced world” (AI’s favourite opening line)
  • Overuse of rhetorical questions
  • Repetitive alliteration (AI actually thinks it’s intelligent)

Do a “discover and substitute” for “—” for those who should. Change them with commas, durations or, God forbid, precise pauses in thought. It’ll immediately humanize your tone. In case your sentence feels prefer it’s being narrated by Morgan Freeman in a nature documentary, it’s in all probability too AI-ish.

3. Add the ‘you’ again in

After sprucing, re-read it aloud. Ask your self:

  • Would I say this out loud at brunch?
  • Does this sound like me, or a visitor columnist for Forbes making an attempt too onerous?
  • Did I simply unintentionally quote Tony Robbins?

If it feels too stiff or polished, loosen it up, add a little bit slang. Break a grammar rule, use sentence fragments, write such as you speak once you’re three mimosas deep and giving your finest good friend life recommendation. That’s the key sauce.

Instance:

AI model: “Let’s discover progressive options to raise our enterprise trajectory.”
You model: “Let’s work out methods to cease spinning our wheels and truly develop this factor already.”

Really feel the distinction?

Why you must nonetheless use AI, even when it likes em dashes greater than is socially acceptable

AI isn’t the enemy, it’s your collaborator, your co-writer, your overachieving intern who drank an excessive amount of espresso and got here again with a 1,200-word mission assertion for a brunch flyer.

Use it to:

  • Tighten up your message
  • Assist with construction and circulation
  • Make your writing pop once you’re brain-fried
  • Get previous blank-page syndrome with out crying

Simply don’t let or not it’s the one voice within the room. Consider it like autocorrect,  useful when it’s proper, hilarious when it’s unsuitable and harmful for those who’re not paying consideration.

In case your message begins sounding prefer it belongs in a Wall Avenue Journal op-ed, however you’re simply making an attempt to electronic mail your VA a couple of podcast schedule, take a step again, kill the em dashes, reclaim your bizarre little voice, and keep in mind: AI doesn’t substitute you, it simply makes you sound 12% smarter… for those who supervise it like a helicopter guardian at a center faculty dance.

Now go forth, edit like a human, delete like a savage and ship with swagger. (And please, for the love of all issues analog, take away the em dashes.)

Starr Corridor is an entrepreneur, veteran publicist and marketer. 

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