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How To Start a Virtual Assistant Business (From Someone Who’s Done It)

by Investor News Today
August 28, 2025
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How To Start a Virtual Assistant Business (From Someone Who’s Done It)
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Are you searching for a versatile technique to work at home and earn a full-time earnings? Turning into a digital assistant is perhaps precisely what you want. At present, I’m excited to share an interview with Laura Nicholls from Totally Booked VA. Laura began her work-from-home profession in 2017 after leaving her day job and has since…

Are you searching for a versatile technique to work at home and earn a full-time earnings? Turning into a digital assistant is perhaps precisely what you want.

At present, I’m excited to share an interview with Laura Nicholls from Fully Booked VA. Laura began her work-from-home profession in 2017 after leaving her day job and has since constructed a thriving online business that allowed her to help her household, design her ultimate schedule, and work with shoppers she loves.

In our interview, Laura shares how she obtained began, how she discovered her first shoppers, and the steps she recommends if you wish to grow to be a digital assistant. She additionally talks in regards to the abilities you want, how a lot you’ll be able to realistically earn, and the way the Fully Booked Foundations course has helped others go from zero to completely booked in lower than a yr.

In the event you’ve been enthusiastic about turning into a digital assistant however aren’t positive the place to start out, this interview is a superb information that can show you how to to take your first step.

Additionally, Totally Booked has a very helpful virtual assistant guide that you can sign up for by clicking here. This information provides you a listing of over 275 providers you’ll be able to promote as a digital assistant and likewise teaches you how you can discover your first shoppers.

How I Make Cash as a Digital Assistant

If you wish to learn to begin a digital assistant enterprise and work at home, this interview is a superb place to get began!

Advisable studying: How To Find Beginner Virtual Assistant Jobs

1. Inform me your story. Who’re you, and what do you do?

I began my enterprise eight years in the past in 2017. Earlier than that, I labored in psychological well being for 14 years – most of that point as a therapist – and I’ve at all times had the talent set of writing. Writing performed an enormous position in my work as a therapist and psychological well being employee, so it was a talent I had cultivated in my “9-5 profession.” When I discovered myself needing to generate earnings and wanting to remain residence with my then-infant daughter, I took stock of what I might do from residence.

I had simply come out of a girls’s shelter and was in disaster, rebuilding my life after dropping my residence and all my possessions. I had nowhere to go however up. I had tried community advertising and marketing in earlier years, however I knew that wasn’t a viable mannequin for me. I wanted one thing reputable that might enable me to help us full-time as shortly as attainable.

I began as a contract author and shortly started working as a digital assistant, specializing in content material providers. Working with a wide range of companies helped me learn the way completely different companies perform and gave me perception into advertising and marketing, operations, and a lot extra. Providing extra various providers outdoors of content material additionally allowed me to develop my earnings quicker than writing alone.

Over time, my work developed. Now I specialize as a copywriter, content material advertising and marketing strategist, and guide coach. I’ve formed my providers to align with the form of shoppers I need to work with and the charges I need to cost. I used to be in a position to help us financially from the beginning, and about three years in, I used to be incomes sufficient to pay lease on a three-bedroom residence and ship my daughter to personal faculty.

Whereas I don’t share particular numbers, I’ve earned a full-time earnings for the final six years.

2. What precisely does a digital assistant do?

A digital assistant can do nearly something a enterprise must function.

It’s somebody who offers providers from a distance in alternate for fee. That may embody administrative help, customer support, content material writing, advertising and marketing assist, tech help – actually something a enterprise proprietor may need to outsource.

3. Why did you determine to grow to be a digital assistant? How did you get began?

I touched on this in my first reply, however I obtained began as a contract author. Then I obtained teaching that inspired me to broaden into digital assistant providers so I might work with shoppers in additional methods. I at all times centered on content material providers, however I wanted one thing reputable, versatile, and absolutely on my phrases.

As a single father or mother, I knew I wasn’t going to go away my daughter to return to the normal workforce – and I didn’t need to. I wanted a technique to earn secure, constant earnings that supported our life.

I began by taking stock of what I might do and what I loved. I reached out to individuals I knew within the writing and freelancing world, though not everybody was encouraging. Some household and associates discouraged me, however I went for it anyway.

Having hung out in community advertising and marketing and on-line advertising and marketing, I knew there was potential in working on-line – I simply hadn’t discovered the fitting mannequin. The aggressive gross sales ways and fixed advertising and marketing didn’t go well with me and didn’t really feel sustainable or reliable.

Then I discovered what was then known as Horkey Handbook (later Totally Booked VA, now Fully Booked). I scraped collectively the cash to take my first course and instantly began taking motion, implementing the whole lot I discovered step-by-step.

4. How did you discover your first consumer? Any recommendations on discovering preliminary shoppers or what labored properly for you?

My first shoppers got here across the similar time. One was somebody from my present community – somebody I hadn’t spoken to in years. I wrote a weblog submit that referenced him, shared it with him, and we reconnected. He ended up hiring me, and we labored collectively for nearly three years. We nonetheless often work collectively now. That relationship introduced in different referrals and helped me construct confidence.

The second consumer got here from the Totally Booked consumer leads. The leads program was new on the time, and I responded to one of many very first leads they posted. It was for a challenge I hadn’t executed earlier than, however I knew I had the talents to determine it out. I despatched a video pitch and landed the job.

After the challenge ended, he continued to pay me for a number of months, despite the fact that there wasn’t a lot left to do. I noticed he valued me as an individual – my help, perception in him, and encouragement – extra than simply the particular job I carried out. We solely communicated by telephone and e mail, by no means in individual or through video, however it was extremely validating.

Folks typically suppose they don’t have a community, however they do. You simply have to succeed in out. My greatest tip is to lean into your present community. Individuals who know and care about you typically need to help you – and also you don’t should be in disaster for that to be true. Most individuals within the Totally Booked neighborhood discover their first shoppers this fashion.

Reaching out to that previous contact was uncomfortable, however it laid the inspiration of my enterprise. That one motion led to referrals, monetary progress, and the boldness to maintain going.

5. What do you get pleasure from most about being a digital assistant?

Though I not name myself a digital assistant, what I liked most was the individuals I labored with. I supported solopreneurs who had constructed their very own companies. It felt like an honor to step in and assist deliver their imaginative and prescient to life.

The work was energizing – however greater than that, I liked the life-style it allowed me to create. Once I realized it will simply be me and my daughter after the disaster we went by way of, I dedicated to constructing the perfect life I might for us. That meant being current, working from residence, and dwelling on our phrases. I’ve been in a position to do precisely that.

6. How a lot cash can somebody realistically earn as a digital assistant?

I’ve seen digital assistants earn into the six figures. It relies on how they apply themselves and what path they take. I lately interviewed somebody who began simply over a yr in the past. Inside eight months, she was absolutely booked. Lower than a yr in, she began an company and employed 5 individuals from our neighborhood.

Some individuals undervalue themselves to start with, however the reality is it’s attainable to earn a full-time earnings as a digital assistant. For some, it’s a long-term profession. For others, it’s a stepping stone into one thing else. Being a VA provides you the chance to be taught whilst you earn, which opens up many prospects you won’t have imagined once you first began.

7. What abilities or {qualifications} are wanted to succeed as a digital assistant?

That’s one among my favourite questions.

Being a digital assistant is about taking what you already know – abilities out of your earlier jobs or life expertise – and making use of them to assist enterprise house owners.

Probably the most important abilities are perseverance, perception in your self, and the willingness to take constant motion. You additionally want to speak properly, be skilled and dependable, and have integrity.

This work is relational. Folks rent individuals greater than they rent talent units. I’ve been employed simply because somebody wished to work with me. We didn’t even outline the position upfront – we figured it out collectively. That occurs extra typically than you’d suppose.

8. What sort of gear does somebody have to get began as a digital assistant?

A pc and a dependable web connection. That’s actually all you want.

You will get began with free instruments: Calendly for scheduling, PayPal or Wave for invoicing, and Google Docs for sharing information. As what you are promoting grows, you’ll be able to put money into software program, however the entry level may be very accessible.

9. What’s your typical work schedule? What number of hours do you’re employed every week, and the way versatile is your schedule?

As of late, I take my daughter to high school within the morning, stroll my canine within the woods, and sit all the way down to work round 9 or 9:30. I wrap up round 2 p.m. when it’s time to choose her up. Throughout summer time or earlier than holidays, I work longer days to get forward.

I earn a full-time earnings working 20 to 30 hours per week – normally nearer to twenty. My schedule is extraordinarily versatile as a result of I’ve designed it that manner. I’ve by no means labored with shoppers who anticipated me to be obtainable at set occasions outdoors of scheduled conferences.

At one level, I might solely work at night time when my daughter was asleep. I additionally lived on a 40-acre horse ranch, caring for 30 horses. I wanted a enterprise that match my life, not the opposite manner round. And that’s what I created.

10. Is there room for brand new digital assistants within the business?

Completely. Greater than ever.

The demand for freelance and distant providers has solely elevated, particularly for the reason that pandemic confirmed us there are higher methods to work. Companies proceed to outsource providers, and digital assistants are a giant a part of that shift. We see individuals come into Totally Booked on a regular basis and discover shoppers. That hasn’t modified in over a decade; it’s solely elevated.

11. Are you able to listing the steps to get began as a digital assistant?

  1. Determine and commit.
  2. Establish what you’ll be able to supply – your abilities, pursuits, and experiences.
  3. Begin speaking to individuals. Your community is extra highly effective than you suppose.
  4. Arrange a primary technique to bill shoppers.
  5. Start taking motion – little by little.

If you wish to construct one thing long-term, I like to recommend studying how you can run a sustainable enterprise. In any other case, you danger recreating the identical burnout you had in a standard job, simply from residence.

12. What are your greatest suggestions for somebody who needs to grow to be a digital assistant?

Simply begin. That’s the most important factor. Don’t spend years enthusiastic about it – many individuals do. The demand isn’t going away.

Take constant motion. Don’t get caught in analysis mode. Strive one thing, see the way it works, and alter. Keep curious as an alternative of judgmental. If one thing doesn’t work, do one thing completely different.

And encompass your self with help. Totally Booked was an enormous useful resource for me – not simply the programs, however the teaching and neighborhood. Typically we want another person’s perspective to assist us see the subsequent step.

13. What can an individual be taught out of your course? Are you able to inform us about a few of the individuals who have efficiently taken your course?

In Fully Booked Foundations, you’ll be taught the core elements of beginning a profitable service-based enterprise as a digital assistant. That features organising infrastructure (like contracts and invoicing), studying how you can discover and land shoppers, and creating the fitting mindset.

You’ll additionally be taught greatest practices for working with shoppers: onboarding, dealing with suggestions, navigating difficult conditions, structuring conferences – belongings you won’t know to consider but. The course takes the guesswork out of these early steps.

One among our latest members joined to earn some facet earnings and be extra obtainable to her children. Inside eight months, she was absolutely booked. Inside a yr, she’d began an company and employed 5 different Totally Booked members. She’s not the one one – we’ve seen so many individuals are available simply wanting one thing completely different from the 9-5 and find yourself constructing thriving companies. Some construct businesses. Others specialize like I did and develop into high-level, high-income work. There’s nobody proper path – simply the one which works for you.

Are you interested by beginning a digital assistant enterprise? What different questions do you may have?

Advisable studying:



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