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ZDNET’s key takeaways
- Amazon is internet hosting a Units & Companies occasion at the moment, September 30.
- The invitation suggests we are able to count on new Echo audio system, Fireplace TV merchandise, and a brand new Kindle.
- ZDNET shall be on the occasion to supply essentially the most up-to-date protection.
Amazon is making ready for its subsequent Units and Companies occasion, an invitation-only occasion scheduled for September 30 in New York Metropolis. The corporate makes use of these occasions to introduce new merchandise, together with Echo audio system and shows, Kindle e-readers, and Fireplace TVs.
Additionally: One of the best Alexa units: Professional examined
The invitation went out earlier this month and hints on the launch of a brand new Echo speaker, Fireplace TV, colour Kindle, and one other system with a metallic round floor that appears like a wise speaker — or possibly a digital camera? A robotic vacuum? These are simply assumptions made based mostly on the invitation; no matter Amazon launches on the finish of the month might or might not embrace any of those units.
How one can watch the 2025 Amazon Units & Companies occasion
Amazon is holding its 2025 Units and Companies occasion as an invitation-only press convention, so it will not be livestreamed. Nevertheless, ZDNET shall be on-site on the occasion and can report dwell to carry you full protection of all of the bulletins Amazon makes in actual time. Simply refresh this web page for the most recent.
What Amazon merchandise are we anticipating?
A brand new colour Kindle (or Kindle software program upgrades): The Kindle on the invitation seems to characteristic a hand-drawn recreation of the Kindle brand, suggesting that Amazon might launch a full-color Kindle Scribe. Amazon launched the Kindle Colorsoft Signature Version in October 2024, adopted by a 16GB Kindle Colorsoft and a Youngsters model.
Echo speaker: The speaker pictured on the invitation resembles an Echo Studio, considered from above. It was initially launched in 2019 and acquired OTA firmware updates in 2022, which added spatial audio and a brand new white end. Whereas Amazon launched new Echo Present 15 and 21 sensible shows final 12 months, the corporate hasn’t launched a brand new Echo Dot, its hottest sensible speaker, since 2022. So far as newer sensible audio system go, Amazon launched the Echo Spot in July 2024, following the Echo Pop’s Might 2023 launch.
Fireplace TV {hardware}: As a result of the bigger Echo Exhibits had been launched extra lately, the show pictured on the invitation is extra prone to be a Fireplace TV than one other sensible show. Amazon launched a brand new Fireplace TV Stick HD final October to switch the Fireplace TV Stick and Stick Lite, adopted by the Fireplace TV Omni Mini-LED Sequence in April.
Vega OS to switch FireOS: New Fireplace TV {hardware} might additionally launch with Amazon’s Linux-based Vega OS, as an alternative of FireOS, which is constructed on Android. Amazon has been engaged on the brand new working system since not less than 2023, however new reviews point out it’ll announce it throughout Tuesday’s occasion.
Stay updates (refresh for adjustments)
By Kerry Wan, Managing Editor / Sept. 30 at 10:28 a.m. ET
Blink cameras are additionally getting an improve. Amazon has launched Blink Mini 2K+ ($49) and Blink Outside 2K+ ($99), each of that are powered by the corporate’s newest chipsets for enhanced noise-cancelling, 2K recording, and a extra environment friendly battery life.
The Mini, specifically, is the corporate’s smallest digital camera but, and it capabilities with a plug-and-play mechanic. Blink has additionally launched a brand new Arc digital camera ($89), which options two cameras that enable it to seize 180-degree footage. The Blink Arc stitches recordings from the 2 sensors to create a large panorama shot.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:22 a.m. ET
This one’s cool. When/should you ever lose your pet, you’ll be able to ship a neighborhood ping from the Ring app to inform neighbors and group members who even have Ring cameras to seek out them. Different Ring customers can ship footage of unknown pets, which the proprietor can mark as a match or not.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:19 a.m. ET
Alexa+ Greetings, which works in tandem with Acquainted Faces, makes use of the AI voice assistant to answer individuals who seem in your Ring digital camera(s). The characteristic will launch in December. It’s extremely very like Gemini and what Google has been doing with the Pixel Name Help options, however now you’ll be able to have an AI deal with conversations at your doorfront.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:15 a.m. ET
Jamie Siminoff, the founding father of Ring, is on stage to introduce the brand new lineup of Ring merchandise.
First is Retinal Imaginative and prescient, a brand new sensor expertise that makes use of improved picture processing to seize sharper, clearer-looking photos. This performs with Retinal Tuning, an AI upscaling operate that is coming to the most recent fashions.
We’re taking a look at 9 new Ring merchandise, to date…
2K recording:
- Wired Doorbell Plus 2K
- Indoor Cam Plus 2K
4K recording:
- Outside Cam Professional 4K
- Highlight Cam Professional 4K
- Wired Doorbell Professional 4K
- Floodlight Cam Professional 4K
For professionals and companies
- Outside Cam Professional POE 4K
- Highlight Cam Professional POE 4K
- Wired Doorbell Elite 4K
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By Kerry Wan, Managing Editor / Sept. 30 at 10:10 a.m. ET
Ring is the primary {hardware} announcement at the moment. Over the previous few months, Amazon has launched a number of software program options to the safety lineup, together with AI-generated notification descriptions, and now, higher {hardware} is on the market to accommodate these capabilities.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:07 a.m. ET
Panos Panay, Amazon’s Chief Product Officer, units the tone, talking to the corporate’s continued efforts in making expertise that seamlessly blends into our environments.
Panay begins by referencing a current expertise on the dinner desk. He emphasizes the necessity for everybody to be current and to set the telephones apart. However his daughter virtually at all times has a query — in some circumstances, a debate.
To reply it, somebody should pull out their cellphone, which disrupts the stream of the surroundings. “Proper there, you misplaced the second,” Panay says. Now, the combination of Alexa+ shifts these dynamics. Everyone stays current.
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By Kerry Wan, Managing Editor / Sept. 30 at 9:50 a.m. ET
We’re formally seated and prepared for the primary Amazon Units and Companies occasion shortly! Prepare for information on the most recent {hardware} in simply minutes. Additionally, the venue could be very vibrant.
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By Kerry Wan, Managing Editor / Sept. 30 at 9:30 a.m. ET
Amazon was one of many first huge manufacturers to launch sensible glasses, with the Echo Frames bringing Alexa-powered voice help to the plenty. Since then, they have been overshadowed by Meta — and Google and Samsung are anticipated to launch rivals quickly.
I do not count on Amazon to launch something to that diploma at the moment, because it’s possible focusing extra on sensible residence devices, Alexa+, and Fireplace TV. However one can hope.
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By Maria Diaz, Author / Sept. 30 at 8:41 a.m. ET
The Amazon Units and Companies occasion will not be publicly livestreamed, however ZDNET editors shall be on website on the venue so to observe the information by way of this dwell weblog. We’ll be watching the keynote and product bulletins, which start at 10:00 a.m. ET, to carry you the most recent data because it turns into accessible. Merely refresh this web page to remain up-to-date.
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By Maria Diaz, Author / Sept. 29 at 11:30 a.m. ET
Forward of the Amazon Units and Companies occasion on Tuesday, tech journalist Janko Roettgers reviews {that a} new working system for Fireplace TVs is launching this 12 months. Codenamed Vega OS, the brand new system would change FireOS on new tv {hardware} and, probably, new tablets and Echo units down the road.
Vega OS relies on Linux as an alternative of Android, which might give Amazon the chance to refresh its software program throughout units. Nevertheless, this presents the problem of bringing builders on board to create apps in a totally completely different system.
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By Maria Diaz, Author / Sept. 29 at 10:21 a.m. ET
The final Units and Companies occasion occurred in 2023, when Amazon introduced new Ring, Blink, Echo, and Fireplace TV merchandise and the addition of generative AI to Alexa. Nevertheless, the corporate skipped the 2024 occasion after failing to ship the brand new Alexa expertise and opted to quietly launch new merchandise on the finish of final 12 months.
Additionally: 7 helpful iOS 26 AI options launching alongside iPhone 17 (and these older fashions)
SVP Panos Panay hosted an Alexa occasion in February 2025 to reinvigorate the launch of Alexa+, a generative AI-powered digital assistant. Since then, Alexa+ has launched on an early entry program, the place solely a restricted variety of customers have entry to it.
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