Jupiter, a decentralized buying and selling platform on Solana, has introduced plans to launch its stablecoin in partnership with Ethena Labs.
The brand new token, known as JupUSD, is scheduled to go stay in mid–This fall 2025. In response to an X submit on Wednesday, JupUSD can be built-in throughout all Jupiter merchandise, serving as collateral on its perpetual futures trade, a liquidity asset in Jupiter’s lending swimming pools and a buying and selling pair.
In response to Jupiter, the stablecoin can be 100% collateralized by Ethena Labs’ USDtb, a dollar-pegged token backed by short-term US Treasury belongings. Over time, USDe, Ethena’s artificial greenback, can be added as collateral to optimize yield charges.
The mission is being in-built collaboration with Ethena Labs, the issuer behind the stablecoins USDe and USDtb. According to DefiLlama, the tokens’ market capitalization at this writing stands at $14.8 billion and $1.8 billion, respectively.
Ethena Labs confirmed the partnership in an X submit on Wednesday, saying the token is being constructed on its white-label stablecoin-as-a-service stack — a framework that permits the issuance of branded stablecoins utilizing Ethena’s infrastructure and collateral administration.
In response to Ethena, JupUSD will function the first collateral on Jupiter Perps, with roughly $750 million in present stablecoins held within the platform’s liquidity pool to be steadily changed by JupUSD.
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The rise of white label stablecoins
Because the stablecoin market surges previous $300 billion in market cap on the back of clear regulation and rising adoption, particularly within the US and Europe, a number of sorts of stablecoins are rising.
On Thursday, SUI Group introduced plans to launch suiUSDe and USDi, the primary native stablecoins on the Sui blockchain, in partnership with Ethena Labs and the Sui Basis.
Primarily based on Ethena’s white-label stablecoin infrastructure, USDi can be totally backed by tokenized BlackRock’s BUIDL fund shares. On the similar time, suiUSDe will function as an artificial greenback utilizing a delta-neutral hedging technique.
The US state of North Dakota introduced plans to launch its personal US greenback–backed stablecoin, the Roughrider Coin, in partnership with fintech firm Fiserv. The mission builds on Fiserv’s white-label stablecoin initiative for banks, launched in June 2025.
Alongside Ethena and Fiserv, a rising variety of firms now allow companies to subject their very own stablecoins with out acquiring separate licenses or creating customized infrastructure. Firms providing infrastructure for white label stablecoins embody a startup known as Bastion and global payments company Stripe.
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