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Inside Celosphere 2025: Why there’s no ‘enterprise AI’ without process intelligence

by Investor News Today
November 1, 2025
in Technology
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Inside Celosphere 2025: Why there’s no ‘enterprise AI’ without process intelligence
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Offered by Celonis


AI adoption is accelerating, however outcomes usually lag expectations. And enterprise leaders are underneath stress to show measurable ROI from the AI options — particularly as using autonomous brokers rises and world tariffs disrupt provide chains.

The problem isn’t the AI itself, says Alex Rinke, co-founder and co-CEO of Celonis, a worldwide chief in course of intelligence. “To succeed, enterprise AI wants to know the context of a enterprise’s processes — and find out how to enhance them,” he explains. With out this enterprise context, AI dangers turning into, as Rinke places it, “simply an inner social experiment.”

Subsequent week’s Celosphere 2025 will deal with the AI ROI problem head-on. The three-day occasion brings collectively buyer methods, hands-on workshops, and dwell demonstrations, highlighting enhancements to the Celonis Course of Intelligence (PI) Platform that assist enterprises harness ‘enterprise AI,’ powered by PI, to constantly enhance operations, creating measurable enterprise worth at scale.

Concentrate on measurable ROI

The occasion’s concentrate on attaining AI ROI displays three challenges dealing with know-how and enterprise leaders transferring from pilot to manufacturing: out of date programs, break-neck trade change, and agentic AI. In keeping with Gartner, 64% of board members now view AI as a top-three precedence — but solely 10% of organizations report significant monetary returns.

Celonis prospects are bucking that development. A Forrester Complete Financial Influence research discovered organizations utilizing its platform achieved 383% ROI over three years, with payback in simply six months. One firm improved gross sales order automation from 33% to 86%, saving $24.5 million. The research estimated $44.1 million in complete advantages over three years, pushed by sooner automation, diminished inefficiencies, and better course of visibility. These numbers underscore a broader sample — corporations that modernize outdated programs and align AI with course of optimization see sooner payback and sustained positive factors.

Actual corporations, actual outcomes

Celosphere will highlight how world enterprises are constructing “future-fit” operations. Mercedes-Benz Group AG and Vinmar Group will showcase AI-driven, composable options, powered by PI, and attendees will see demonstrations of PI enabling brokers in dwell manufacturing environments.

Among the many notable success tales:

AstraZeneca, the pharmaceutical firm, diminished extra stock whereas maintaining important medicines flowing by utilizing Celonis as a basis for its OpenAI partnership.

The State of Oklahoma can reply procurement standing questions at scale, unlocking over $10 million in worth.

Cosentino clears blocked gross sales orders as much as 5x sooner utilizing an AI-powered credit score administration assistant.

Elevating the stakes for agentic AI

Quite a few classes will concentrate on orchestrating AI brokers. The shift from AI-as-advisor to AI-as-actor, modifications every thing, says Rinke.

“The agent wants to know not simply what to do, however how your particular enterprise really works,” he explains. “Course of intelligence offers these rails."

This leap from advice to autonomous motion raises the stakes exponentially. When brokers can independently set off buy orders, reroute shipments, or approve exceptions, unhealthy context can imply catastrophically unhealthy outcomes at scale.

Celosphere attendees will get to see first-hand how corporations are utilizing the Celonis Orchestration Engine to coordinate AI brokers alongside folks and programs. Efficient orchestration is a vital safety in opposition to the chaos of brokers working at cross-purposes, duplicating actions, or letting essential steps fall by means of the cracks.

Navigating tariffs and provide chain shocks

International commerce volatility isn't only a headline — it's an operational nightmare reshaping how corporations deploy AI, Rinke says.

New tariffs set off cascading results throughout procurement, logistics, and compliance. Every coverage shift can cascade throughout 1000’s of SKUs — forcing new provider contracts, rerouted shipments, and rebalanced inventories. For AI programs educated on static situations, that volatility is sort of unattainable to foretell. Conventional AI programs wrestle with such variability — however course of intelligence provides organizations real-time visibility into how modifications ripple by means of operations.

Celosphere case research will present how corporations flip disruption into benefit. Smurfit Westrock makes use of PI to optimize stock and cut back prices amid tariff uncertainty, whereas ASOS leverages PI to optimize its provide chain operations, enhancing effectivity, decreasing prices, and persevering with to ship an excellent buyer expertise.

Platform over level options

Rinke argues that Celonis’ edge lies in treating course of intelligence not as an add-on, however as the muse of the enterprise stack. In contrast to bolt-on optimization instruments, the Celonis platform creates a residing digital twin of enterprise operations — a constantly up to date mannequin enriched by context that lets AI function successfully from evaluation to execution.

“What units Celonis aside is visibility throughout programs and offline duties, which is important for true clever automation,” Rinke says. “The platform provides complete capabilities spanning course of evaluation, design, and orchestration relatively than some extent resolution.”

“Free the Course of” and the way forward for AI

Celonis continues to champion openness by means of its “Free the Course of” motion, selling truthful competitors and liberating enterprises from legacy lock-in. By giving organizations full entry to their very own course of knowledge, open APIs, and a rising accomplice community that features The Hackett Group, ClearOps, and Lobster, Celonis is constructing the connective tissue for a brand new period of interoperable automation.

For Rinke, this open basis is what turns AI from a set of experiments into an enterprise engine. “Course of intelligence creates a flywheel,” he says. “Higher understanding results in higher optimization, which allows higher AI — and that, in flip, drives even higher understanding. There is no such thing as a AI with out PI."


Sponsored articles are content material produced by an organization that’s both paying for the publish or has a enterprise relationship with VentureBeat, they usually’re at all times clearly marked. For extra info, contact gross sales@venturebeat.com.



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