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Game Theory Explains How Algorithms Can Drive Up Prices

by Investor News Today
November 23, 2025
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Game Theory Explains How Algorithms Can Drive Up Prices
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The unique model of this story appeared in Quanta Journal.

Think about a city with two widget retailers. Clients favor cheaper widgets, so the retailers should compete to set the bottom value. Sad with their meager earnings, they meet one evening in a smoke-filled tavern to debate a secret plan: In the event that they elevate costs collectively as a substitute of competing, they will each make more cash. However that type of intentional price-fixing, known as collusion, has lengthy been unlawful. The widget retailers determine to not danger it, and everybody else will get to get pleasure from low cost widgets.

For nicely over a century, US legislation has adopted this fundamental template: Ban these backroom offers, and truthful costs ought to be maintained. Lately, it’s not so easy. Throughout broad swaths of the financial system, sellers more and more depend on laptop applications known as studying algorithms, which repeatedly modify costs in response to new knowledge in regards to the state of the market. These are sometimes a lot less complicated than the “deep studying” algorithms that energy fashionable synthetic intelligence, however they will nonetheless be liable to sudden habits.

So how can regulators make sure that algorithms set truthful costs? Their conventional strategy received’t work, because it depends on discovering express collusion. “The algorithms positively usually are not having drinks with one another,” stated Aaron Roth, a pc scientist on the College of Pennsylvania.

But a extensively cited 2019 paper confirmed that algorithms might study to collude tacitly, even once they weren’t programmed to take action. A workforce of researchers pitted two copies of a easy studying algorithm in opposition to one another in a simulated market, then allow them to discover completely different methods for growing their earnings. Over time, every algorithm realized by way of trial and error to retaliate when the opposite minimize costs—dropping its personal value by some enormous, disproportionate quantity. The tip consequence was excessive costs, backed up by mutual menace of a value struggle.

Image may contain Head Person Face Happy Smile Body Part Neck Dimples Adult Photography Portrait and Clothing

Aaron Roth suspects that the pitfalls of algorithmic pricing might not have a easy resolution. “The message of our paper is it’s exhausting to determine what to rule out,” he stated.

{Photograph}: Courtesy of Aaron Roth

Implicit threats like this additionally underpin many instances of human collusion. So if you wish to assure truthful costs, why not simply require sellers to make use of algorithms which can be inherently incapable of expressing threats?

In a current paper, Roth and 4 different laptop scientists confirmed why this is probably not sufficient. They proved that even seemingly benign algorithms that optimize for their very own revenue can typically yield unhealthy outcomes for consumers. “You may nonetheless get excessive costs in ways in which type of look affordable from the surface,” stated Natalie Collina, a graduate scholar working with Roth who co-authored the brand new examine.

Researchers don’t all agree on the implications of the discovering—quite a bit hinges on the way you outline “affordable.” But it surely reveals how refined the questions round algorithmic pricing can get, and the way exhausting it might be to manage.



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