Bitmain Advertises Steep Discounts on Hardware to Miners Amid Industry Rout

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Bitmain, the most important producer of application-specific built-in circuits (ASICs), the machines used to mine proof-of-work (PoW) cryptocurrencies, has reportedly slashed costs on a number of generations of mining {hardware} amid sector-wide turmoil for the mining trade.

The corporate is providing bundle offers and reductions throughout the board, together with on its S19 and S21 collection machines that might have been thought of “distressed gross sales” earlier in 2025 when Bitcoin (BTC) was rising in value, in keeping with TheMinerMag.

Even newer, flagship mining {hardware} just like the S21 immersion-cooled ASICs had been provided at reductions of $7 per terahash-second (TH/s), and a few {hardware} bundles had been auctioned off to mining operators that would “title their very own value,” TheMinerMag mentioned.

The reductions got here amid one of many worst revenue margin environments for the mining trade, as hashprice, the anticipated income per unit of computing energy expended to mine a block, fell to a multi-year low of almost $35 per terahash/second per day (TH/s/day).

Mining, Bitcoin Mining, Bitmain
Bitcoin mining hashprice during the last 12 months. Supply: Hashrate Index

A margin of $40 per TH/s/day is taken into account the breakeven level for miners, forcing operators to think about shutting down operations till financial circumstances enhance.

The gross sales replicate the demanding financial realities for the mining trade, which is extremely aggressive even throughout favorable market circumstances, however should now grapple with a BTC market downturn, rising power prices, regulatory points and supply chain risks.

Associated: Bitcoin mining’s 2026 reckoning: AI pivots, margin pressure and a fight to survive

The mining trade has been pushed to the breaking level

Mining firms are turning to renewable energy to chop variable prices, following the April 2024 halving occasion, which lowered the block subsidy by half, to three.125 BTC per block.

The lowered block reward each 4 years is usually offset by rising BTC costs; nonetheless, 2025, which was forecast to be a meteoric 12 months for BTC, ended within the purple, with value crashing from a excessive of over $126,000 in October to an $80,000 low in November.

Mining, Bitcoin Mining, Bitmain
The value of BTC is now decrease than it was initially of 2025. Supply: CoinMarketCap

Bitcoin’s value on the time of this writing is over 7% decrease than it was on the primary day of 2025 and almost 20% decrease than the January 20 high of over $109,000, the day of the US presidential inauguration.

Journal: Bitcoin mining industry ‘going to be dead in 2 years’: Bit Digital CEO