AI toys, companions, and robots have been all over the place at CES this yr, however among the many horde of waddling plushies and light-up emoji eyes, two stood out to me. HeyMates and Buddyo are every betting that the collectible figurine growth goes to return again with an AI-powered vengeance, letting us chat to sports activities stars and superheroes from our desks.
The core idea to each is that this: Take a cutesy figurine and stick it onto a sensible base with a speaker, microphone, and possibly a flashing ring of sunshine or two. Then use an accompanying app to energy a fundamental LLM chatbot primarily based on the figurine, so you’ll be able to discuss to Albert Einstein about relativity, or Darth Vader about crushing dissident forces, with some enjoyable wake phrases and a tacky joke or two.
Past that, the 2 startups I met this week differ. Olli is the extra established of the 2. It already supplies its AI-driven BuddyOS to quite a lot of different toy corporations, but it surely now needs to construct its personal units. With that in thoughts, it’s launching HeyMates, Funko-esque collectible figurines with RFID chips of their bases, which grow to be interactive AI characters when positioned on the accompanying stand.
Olli intends to launch HeyMates on Kickstarter later this yr, beginning with three collectible figurines: Einstein, who chats about science and creativity; Zara, a tarot reader who provides recommendation with a touch of mysticism; and Chandler, a daring selection of title for a toy who “brings the dry, sarcastic attraction of a ’90s sitcom character,” given the 2023 dying of Associates star Matthew Perry.
The corporate needs to construct its personal toys for the sake of artistic management, and to get forward of what CEO Hai Ta predicts is a market about to growth, with imitators and rivals doubtless on the way in which. He sees a future involving licensed characters and movie star likenesses, together with Olli’s personal line of HeyMates IP. In brief, he needs to construct the following Funko Pops, however make it AI.
Yijia Zhang, CEO of Buddyo, sees issues in another way. He doesn’t need to substitute Funko Pops, however construct a platform that may sit alongside them. In truth, it’s not even Funko Pops he actually has in thoughts, however Nintendo’s Amiibo. Zhang describes himself as a Nintendo “superfan,” and Buddyo is his effort to get extra out of his personal Amiibo assortment.
As a substitute of promoting collectible figurines, Buddyo is launching a stand it calls an AI Pod, with a slot the precise measurement of a typical Amiibo base. The Pod makes use of the identical NFC tech as Nintendo’s collectible figurines to acknowledge particular characters, and Buddyo can even promote its personal NFC-equipped bases onto which you’ll place Funko Pops, bobbleheads, and (after all) Labubus, with plans for a bigger Pod down the road able to supporting greater figures.
Since present collectible figurines don’t include chatbot personalities baked in, Buddyo has developed an app to create a personality for every figurine. Take a photograph and provides the character a reputation, and the app’s AI will analyze it, pulling up a backstory and character. It’s able to recognizing present IP, so it knew that Sew was a cartoon alien, and that Mario is a plumber with a questionable Italian accent who likes to say “It’s-a-me!” And it does ship that precise accent, letting you decide the voice from a library of various sounds together with sound samples matching copyrighted characters. Zhang is fast to emphasise these are all offered by the group, not the corporate, a loophole he clearly hopes will hold the infamously litigious Nintendo at bay.
Zhang’s background is in AI — he was as soon as a software program engineer at Google, engaged on Google Assistant, and presently heads up an AI and platforms staff at Plaud. Maybe that explains his deal with constructing an AI platform and base, somewhat than designing new toys from scratch. However he says it’s additionally about benefiting from the truth that folks have already got a “deep connection” with their collections, which might be lacking from new toys or new IP.
As soon as they’re up and operating, HeyMates and Buddyo really feel related. Each emphasize enjoyable, lighthearted chitchat with the AI avatars — “inform me a joke” stays everybody’s favourite demo query — although Zhang says Buddyo’s hybrid ChatGPT / Gemini AI stack can be utilized as a full AI assistant, simply with a little bit extra character. That’s not an possibility with HeyMates, that are every designed to do one factor nicely, with plans down the road for particular collectible figurines to speak about films, or cooking, or Ok-pop.
It’s nonetheless an open query whether or not there’s a significant marketplace for AI toys and chatbot companions, however combining the tech with collectibles is essentially the most convincing case I’ve seen but.
Neither HeyMates nor Buddyo has any involvement from Funko, which has its personal issues to take care of — simply two months in the past it warned traders that there was “substantial doubt” over its skill to proceed working, as gross sales sluggish and tariffs chew. Will we see a determined Funko flip to AI for its salvation, or will its inaction present the opening for a brand new firm to take over the house? Both method, it’s clear chatty collectibles are coming — and shortly.
Pictures by Dominic Preston / The Verge
