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ZDNET’s key takeaways
- My 2025 AI spend hit $1,665 throughout instruments and upgrades.
- $300 in agentic coding instruments did years of coding in days.
- Adobe was half the invoice, then I minimize it down drastically.
As we hurtle by way of 2026, the fourth yr of generative AI’s new wave of instruments and purposes, we’re nonetheless making an attempt to get a deal with on the know-how’s ever-expanding function in our lives. The emergence of agentic AI in 2025 took the sport to a completely new stage.
Main the pack has been the rise in agentic coding instruments. These instruments, akin to Gemini Jules, Claude Code, and OpenAI Codex, are able to writing complete applications and merchandise. I put each Codex and Claude Code to the check, creating 4 plug-in add-on safety merchandise for WordPress utilizing Codex, in addition to a full-featured iPhone app utilizing Claude Code.
Additionally: I ended utilizing ChatGPT for all the things: These AI fashions beat it at analysis, coding, and extra
I exploit different AI instruments, too. In actual fact, I’ve added a couple of new ones to the lineup this yr. On this article, I will present you the AI instruments I entered the yr with, the merchandise I saved, the merchandise I added, the merchandise I dumped, and any which might be at the moment on the chopping block.
Take note two components as you learn over this end-of-year accounting. First, I nonetheless use lots of the free AI instruments I’ve reviewed right here on ZDNET. And second, regardless that I evaluate their merchandise, I pay for all the professional variations of those instruments out of my very own pocket. That means, you realize the AI firms don’t have any affect over what I am telling you.
Paid AI instruments I started the yr with
- Time interval: January by way of Might
- Instruments used: Midjourney, ChatGPT Plus, Adobe Inventive Cloud
- Cumulative spend by the top of Might: $500
This yr, I began with Midjourney, ChatGPT Plus, and Adobe Inventive Cloud.
Midjourney ($10/mo): Midjourney is the primary generative AI device I ever paid for, beginning in early 2023. Its glorious picture creation capabilities helped me with lots of my tasks, starting from social media posts for my spouse’s e-commerce web site to supporting photos for my album covers and music web site.
Additionally: How AI helped get my music on all the key streaming providers
ChatGPT Plus ($20/month): As I began utilizing OpenAI’s chatbot extra incessantly, I upgraded to the Plus tier. Early on, you wanted the Plus tier to entry the info analytics options that I discovered enormously useful. Immediately, the Plus tier gives entry to some agentic coding instruments, considerably extra capability than the free tier, and higher-end considering fashions.
(Disclosure: Ziff Davis, ZDNET’s dad or mum firm, filed an April 2025 lawsuit in opposition to OpenAI, alleging it infringed Ziff Davis copyrights in coaching and working its AI programs.)
Adobe Inventive Cloud ($69.99/month): I have been an Adobe buyer for many years. Though Photoshop has lengthy had small AI-like options, it wasn’t till 2024 or in order that generative AI considerably enhanced Photoshop’s capabilities. Adobe added AI options to Illustrator and different instruments as properly. At first of 2025, I started categorizing my month-to-month Inventive Cloud invoice as an AI expense.
Additionally: The perfect AI chatbots: I examined ChatGPT, Copilot, and others to search out the highest instruments now
This put my month-to-month AI expense at $100 from January till the top of Might. Cumulative AI expense from January by way of Might was $500. Of that, $350 was Adobe.
Paying for API calls
- Time interval: June by way of August
- Instruments used: Midjourney, ChatGPT Plus, Adobe Inventive Cloud
- Instruments added: ChatGPT API
- Cumulative spend by the top of August: $835
In June, I arrange a self-hosted server to maintain observe of articles I learn on the web. That is my private alternative for Mozilla’s Pocket. One function of the device, known as Karakeep, is that it makes use of OpenAI’s API to do key phrase evaluation on the articles. I discover this enormously useful as a result of computerized key phrase tagging could be a super time saver.
Establishing that server with Karakeep concerned importing and cataloging roughly 21,000 articles, which took a couple of months. OpenAI costs for its API calls based mostly on the token use (an analog for processing energy used).
Additionally: The way to arrange your individual article archiving service – and why I did (RIP, Pocket)
In June, I used $10 value of GPT-5 processing. July was my large import month, so I used one other $20. And I spent one other $5 on processing in August. Apparently, the few articles I have been including to my archive every week have not hit the billing threshold since my final fee in August.
All informed, I spent $35 on API calls in 2025, particularly between June and August.
I used to be nonetheless paying $100 per thirty days for Midjourney, ChatGPT Plus, and Adobe, which introduced my year-to-date AI expense by the top of August to $835. Of that, $560 was Adobe.
Vibe coding, half 1
- Time interval: September and October
- Instruments used: Midjourney, ChatGPT Plus, Adobe Inventive Cloud, ChatGPT API
- Instruments added (and dropped): ChatGPT Professional
- Instruments added: Notion AI
- Cumulative spend by the top of October: $1,234.90
In September, I began tinkering with vibe coding. Vibe coding is the apply of permitting an AI agent to put in writing code for you, below your supervision. OpenAI had enabled its Codex vibe coding device for customers of the $20/month ChatGPT Plus plan.
I made a decision to provide it a spin, testing it by having it make some enhancements to my WordPress-based open-source safety product. I used it for about 5 hours, which demonstrated to me the facility of this device. However then ChatGPT minimize me off.
Additionally: I did 24 days of coding in 12 hours with a $20 AI device – however there’s one large pitfall
It seems the Plus tier throttles your Codex utilization. I used to be in a position to do a couple of longer runs, however needed to wait days in between runs for the throttle to reset. Even so, I calculated that I accomplished the equal of about 20 days of hand-coding time in solely 12 hours.
However I needed to see if I might do extra. I had a couple of quiet days with no large deadlines, so I made a decision to up my spend to the $200/month Professional tier of ChatGPT. This allowed me to have just about limitless use of Codex with out throttling.
In 4 days, I constructed 4 particular person add-on merchandise for my WordPress safety plugin. Beforehand, I had been constructing solely about one add-on per yr, so I thought-about that to be 4 years of labor in 4 days. Nicely definitely worth the $200.
I are usually very cautious about my providers spend, so as soon as I accomplished the mission, I turned off the $200/month Professional tier and went again to the $20/month Plus tier. I did should make an replace to my code utilizing Codex, however the Plus tier was ample to make some fast fixes.
In September, I additionally added Notion AI to my listing of AI instruments. I had some very particular work I needed it to do inside my Notion database, significantly with routinely constructing databases based mostly on lists of knowledge. The Notion AI Enterprise tier added $20/month to my bills, with billing starting in October.
Additionally: I acquired 4 years of product growth carried out in 4 days for $200, and I am nonetheless shocked
I had paid that $200 for the Professional tier of ChatGPT Codex in September, which changed the $20 for ChatGPT Plus for simply that month. I used to be nonetheless paying $80 in September for Midjourney and Adobe. That introduced September’s AI expense to $300.
In October, I used to be again to paying $120 per thirty days for Midjourney, ChatGPT Plus, Notion AI, and Adobe, which introduced my year-to-date AI expense by the top of October to $1,235. Of that, $700 was for Adobe.
Vibe coding, half 2
- Time interval: November
- Instruments used: Midjourney, ChatGPT Plus, Adobe Inventive Cloud, ChatGPT API, Notion AI
- Instruments added: Claude Code Max 5x
- Cumulative spend by the top of November: $1,455
After releasing my sequence of articles about vibe coding with Codex, I heard again from a number of coders. They needed to know why I had not but checked out Claude Code. Whereas Codex is OpenAI’s product, it is Claude Code that seems to have captured the creativeness of most programmers.
Additionally: The way to set up and configure Claude Code, step-by-step
I mentioned why on this article, the place I additionally showcased the full-featured iPhone app I constructed with Claude Code. Basically, Claude Code is each cheaper than Codex and was initially extra accessible, because it operates inside the terminal app moderately than in a GitHub repository.
So, in November, I made a decision to enroll in Claude Code’s $20/month Professional plan. As with Codex, I used up the plan’s AI token capability in a matter of hours. So, I upgraded from Claude Professional to Claude Max. It seems there are numerous Max plans, based mostly on utilization. I signed up for the Max 5x plan, which is $100/month.
Over 17 days, throughout which I used Claude Code for a couple of hours a day on 11 of these days, I created a full-featured, pretty highly effective, and extremely personalized iPhone app that solved a real-world downside I’ve with managing my 3D printing filament within the Fab Lab.
Additionally: 10 issues I want I knew earlier than trusting Claude Code to construct my iPhone app
I’ve determined to maintain paying the $100/month Claude Code payment for an additional month or two. I wish to create native Mac and Apple Watch variations of my iPhone app. Keep tuned, as a result of I am going to take you alongside on that experience, too.
In November, I paid $120 for Midjourney, ChatGPT Plus, Notion AI, and Adobe. I nonetheless have the OpenAI API service going, however now that every one the majority processing is finished, it hasn’t incurred any new payments. Then, I added Claude Code’s Max 5x plan for $100. That made November’s AI expense $220.
As of the top of November, my year-to-date AI expense was $1,455. Of that, $770 was for Adobe.
Ratcheting down Adobe expense
- Time interval: December
- Instruments used: Midjourney, ChatGPT Plus, ChatGPT API, Notion AI, Claude Code
- Instruments dropped: Adobe Inventive Cloud
- Instruments added (and dropped): Canva and Leonardo AI
- Instruments added: Adobe Images plan, Google AI Professional (for Gemini)
- Cumulative spend for the entire yr: $1,605
In December, I began engaged on my “Finest AI picture turbines” article, which shall be printed quickly. I additionally determined it was time to handle the Adobe expense. Absolutely half of my total AI expenditures has been paying for Inventive Cloud. Whereas I exploit Photoshop extensively, I barely contact the opposite instruments.
Additionally: I really like Photoshop, however Canva’s free Affinity instruments gained me over (and saved me cash)
Initially, my plan was to make use of Canva and the newly free Affinity graphics instruments to complement my Inventive Cloud use. However I discovered the generative options within the Affinity program to be, at the least for now, underwhelming. And that is type.
I did spend $20 for one month of the Canva Marketing strategy. This allowed me to check Canva for my article, in addition to to check Leonardo AI (which comes with the Canva Marketing strategy). Neither rocked my world. So as soon as testing was carried out, I cancelled that plan.
Then, there’s Photoshop. I ought to point out that I have been utilizing Photoshop for many years and have main muscle reminiscence. I might be extremely productive in Photoshop. Certain, I might use free or cheaper various instruments. I simply do not wish to sacrifice the proficiency and alacrity with which I exploit the device. I made a decision to maintain Photoshop, however ditch the Inventive Cloud. That modified my Adobe spend from $70/month to $20/month.
Additionally: I examined the brand new ChatGPT Photos – it is a gorgeous enchancment, and enormously enjoyable
Adobe has a bizarre program of generative credit. They cost you based mostly on how a lot AI you utilize. You probably have the $70/month Inventive Cloud plan that I simply dropped, you get 4,000 credit. That is ok for all however probably the most intensive customers.
Alternatively, for those who select their $20/month Images plan — which I simply switched to — you get solely 25 generative AI credit. I actually suppose that is form of stingy, however Adobe has all the time had pretty restrictive month-to-month plans. They solely enable their apps to be loaded on two machines at a time, so for these of us who want to leap between three or 4 machines, they’ve a “see ya, would not wish to be ya” coverage.
You should purchase 2,000 extra credit for $10/month utilizing the Adobe Firefly Normal plan. If I exploit up my generative credit, I am going to merely pay so as to add extra credit, at the least for the months once I want them.
I additionally added the $20/month Google AI Professional plan. This was so I might check out Gemini 3 and Nano Banana Professional for my articles. I attempted Nano Banana Professional on the free plan. It solely allowed me to generate two photos.
Additionally: I have been testing AI content material detectors for years – these are your greatest choices
It seems Nano Banana Professional is superb, particularly on the subject of changing objects in a picture.Nevertheless, with ChatGPT’s new ChatGPT Photos function, simply launched this week, ChatGPT Plus is ready to do a few of what made Nano Banana Professional stand out.
I am going to proceed to pay for Gemini’s AI Professional plan for an additional month or two to check it additional. Except one thing actually stands out about it, I am going to most likely drop it early subsequent yr.
In December, I am now paying $30 per thirty days for Midjourney and ChatGPT Plus, plus an extra $20 for Notion AI. I nonetheless have the OpenAI API service going, however there are not any new costs. I am additionally nonetheless utilizing and paying for Claude Code’s Max plan, which prices $100. I changed Adobe’s $70 plan with a $20 plan (however I am conscious I’d want so as to add one other $10/month for AI credit at any time). No extra generative credit score plans had been bought in 2025. Then I added (and dropped) Canva’s $20 plan. Lastly, I added Google’s $20 AI Professional plan.
Whew! That made December’s AI expense $210. My year-to-date AI expense for 2025 was $1,665. Of that, $790 was Adobe.
My AI funds
Would I spend this a lot if I weren’t writing critiques for ZDNET? In all probability not. I am fairly frugal in regards to the providers I subscribe to for my very own private use.
Alternatively, I additionally put a substantial amount of consideration into something that might save me time. If I had a coding mission I needed to undertake, I most likely would have signed up for Claude Code anyway. Virtually undoubtedly, I might have purchased into ChatGPT Plus, only for the evaluation options. I even used it to verify my math on this article, which took the AI 5 minutes and would have most likely taken me at the least an hour.
Additionally: I examined the brand new ChatGPT Photos – it is a gorgeous enchancment, and enormously enjoyable
I am on the fence about Midjourney. I can generate the graphics I must help my spouse’s enterprise utilizing ChatGPT. Nevertheless, Midjourney is so off-the-chain artistic that I can deploy it anytime I’ve a brand new mission for which I want artistic imagery. And, at $10/month, it is pretty cheap.
I am additionally on the fence about Notion AI. Though I exploit Notion always, I do not use Notion AI all that a lot. Alternatively, once I do use it, it is available in critically clutch. Moreover, it has saved me sufficient time on that one database mission to cowl the price of its use for all the yr.
I actually ought to have dropped the massive Adobe expense a lot earlier — $70 is so much to spend every month. Whereas $20 for Photoshop remains to be pricey, I view it as an virtually unavoidable expense on account of how tightly built-in Photoshop is into my workflow.
So, it is actually right down to a number of the experimental bills. I desire personally buying the plans I am evaluating, so you realize that no firm is influencing my ZDNET protection. However I additionally do not like paying for them longer than I’ve to.
So, yeah, I spent just a little greater than $1,600 on AI bills. If I had diminished my Adobe plan earlier, that might have been nearer to roughly $1,200. And if I hadn’t spent on the coding instruments, that might have been nearer to $900.
Is it value it? Nicely, clearly, as fodder for article content material, positive. Nevertheless, by way of productiveness, I need to additionally say sure. These varied AI instruments definitely saved me hours. For those who have a look at it by way of price versus hourly charge, the AI instruments have positively paid for themselves. They positively helped me save time.
As for you, I like to recommend budgeting your AI device bills. My spouse, who can also be my enterprise associate, critiques our accounts day by day. This helps us handle any sudden prices, and is our first line of protection in opposition to fraudulent costs. I flip off month-to-month bills as quickly because it’s clear I am not utilizing them, even when I believe I’d flip them again on later.
Additionally: Gemini vs. Copilot: I in contrast the AI instruments on 7 on a regular basis duties, and there is a clear winner
And since time is so tight for me, I usually do the psychological calculus of making an attempt to determine if the time financial savings is value extra, or whether or not it will be higher to avoid wasting the cash. Proper now, provided that I work just about seven days every week, the time financial savings advantages I am getting versus the price of AI instruments appear to be definitely worth the value. For now.
What about you? What number of AI instruments are you at the moment paying for, and the way do you determine which of them are value holding? Have agentic coding instruments, picture turbines, or note-taking assistants meaningfully modified your workflow or productiveness? Do you observe your AI spending? Have you ever dropped or downgraded any instruments as soon as the novelty wore off? Lastly, do you suppose the time financial savings from AI justify the continued prices to your personal work? Share your expertise and ideas within the feedback under.
You’ll be able to comply with my day-to-day mission updates on social media. Be sure you subscribe to my weekly replace e-newsletter, and comply with me on Twitter/X at @DavidGewirtz, on Fb at Fb.com/DavidGewirtz, on Instagram at Instagram.com/DavidGewirtz, on Bluesky at @DavidGewirtz.com, and on YouTube at YouTube.com/DavidGewirtzTV.
