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Athleisure maker Lululemon Athletica reported slowing site visitors in its tons of of US shops as worries over the financial system immediate customers to take a extra cautious take a look at its $100 yoga pants.
The Canadian firm reported document income of $10.6bn for 2024, an increase of 10 per cent 12 months on 12 months, as new shops opened and gross sales at present shops grew general. Annual web revenue grew by 17 per cent to $1.8bn, additionally a brand new excessive.
However the figures additionally revealed weak spot in its greatest market of the US, whose 374 shops promote high-end Lululemon exercise gear — and the place client sentiment has been shaken by persistently excessive inflation and President Donald Trump’s tariffs on buying and selling companions.
Identical-store gross sales within the Americas division have been unchanged within the fourth quarter of 2024 and decreased by 1 per cent for the complete 12 months. Visitors to US shops has been declining within the firm’s first quarter, which started in early February, executives mentioned.
“We began this 12 months with a number of compelling new product launches, however we additionally consider the dynamic macro setting has contributed to a extra cautious client,” Calvin McDonald, chief government, instructed analysts. Citing a survey Lululemon performed earlier this month, he added that “customers are spending much less because of elevated issues about inflation and the financial system”.
Shares of Lululemon fell by 10 per cent in after-hours buying and selling in New York.
A sequence of financial knowledge releases, surveys and company bulletins have pointed to client retrenchment as Trump unleashes tariffs on an array of imports and international locations.
A US client expectations index revealed by the Convention Board think-tank this week fell to the bottom stage in a dozen years and one which normally indicators a recession. Nike, the shoe and athletic attire firm that could be a competitor of Lululemon, final week forecast an sudden drop in quarterly income.
Lululemon chief monetary officer Meghan Frank instructed analysts its gross revenue margin was prone to decline by 0.6 share factors this 12 months in contrast with 2024, partially because of “the impression of elevated tariffs associated to China and Mexico”. Each international locations have Lululemon shops and are topic to new US tariffs.
In a regulatory submitting, Lululemon mentioned most of its merchandise have been manufactured in Vietnam, Cambodia, Sri Lanka, Indonesia and Bangladesh.
If the tariffs increase — as Trump goals to do subsequent week — “we’ll proceed to look throughout our price construction in addition to to pricing, ought to the setting change”, Frank mentioned.
