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Home Market Updates

Shein shifts focus from London to Hong Kong for listing

by Investor News Today
May 28, 2025
in Market Updates
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Shein is contemplating swapping London for Hong Kong as the situation for its long-planned inventory market itemizing 18 months after it fired the beginning gun on the flotation course of.

The fast-fashion group is popping its focus in the direction of Hong Kong as its most well-liked itemizing venue, in keeping with two folks acquainted with the matter, after protracted efforts to drift in London. Nonetheless, no determination has been taken, the folks cautioned.

Shein first launched plans to go public in New York in late 2023 however pivoted to the UK after being spurned by the US Securities and Trade Fee.

Nonetheless, a disagreement between Chinese language and UK regulators concerning the language used to convey threat components within the firm’s prospectus, together with in relation to Shein’s publicity to the politically delicate Xinjiang area, has contributed to a potential shift in focus in the direction of Hong Kong, one of many folks stated. Nearly all of Shein’s provide chain is positioned in China.

Nonetheless, one other particular person briefed on the matter stated the discussions about threat disclosure language had largely been resolved a number of weeks in the past, which led to the UK Monetary Conduct Authority giving preliminary approval to Shein’s plan for itemizing in London earlier this yr.

The corporate’s shift in focus in the direction of a Hong Kong itemizing was extra more likely to have been pushed by the latest rise in geopolitical tensions attributable to US President Donald Trump’s menace to impose excessive tariffs on Chinese language imports, that particular person stated.

Whereas the impression of tariffs imposed on China on Shein’s US gross sales — which accounts for about one-third of its $38bn in annual income — has been much less severe than feared, the corporate continues to face scrutiny and regulatory hurdles within the US and Europe. A stoop in income had already forged doubt on the power of an preliminary public providing to match the $66bn valuation it achieved at its earlier funding spherical.

Shein was based in 2012 however its gross sales took off because of the growth in on-line buying in the course of the pandemic. It has confronted questions from politicians and campaigners over allegations of poor working practices in its sprawling provide chains. Shein has stated it operates a “zero-tolerance coverage” on pressured labour.

Speedy progress has been enabled by import-duty exemptions on low-value parcels arriving within the US and Europe. 

The EU and UK have each begun preparations to doubtlessly finish these schemes. A US exemption from import duties for shipments price lower than $800 has been changed with a 54 per cent tariff or a $100 flat price.

The Monetary Instances beforehand reported that Shein, which ships orders instantly from Chinese language warehouses to customers’ houses, had a backup plan to hunt a list in Hong Kong, as its ambition for an IPO in London encountered rising scrutiny within the UK and China.

Reuters earlier reported that Shein was now contemplating Hong Kong as its IPO venue.

The FCA declined to remark. The China Securities Regulatory Fee and Shein didn’t instantly reply to requests for remark.

Further reporting by Cheng Leng



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