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The Trump household media firm is looking for to launch a bitcoin change traded fund in its newest push to capitalise on surging enthusiasm for digital currencies.
Trump Media & Expertise Group, which runs the president’s most popular social media app Reality Social, introduced on Thursday that it had filed an utility with US regulators to create the “Reality Social Bitcoin ETF”.
The ETF will probably be operated by Florida-based Yorkville America Digital — an “America-first asset administration agency” — and can maintain bitcoin immediately, in line with a submitting with the Securities and Trade Fee. If authorized, shares within the fund will probably be listed on NYSE Arca, an ETF change.
Shares in TMTG, which trades underneath the ticker DJT, fell 8 per cent Thursday. Its losses accelerated within the afternoon because the president publicly feuded with Elon Musk.
The ETF’s launch comes because the value of bitcoin has in current weeks climbed above $100,000 amid a wave of optimism that the Trump administration is about on making a digital asset-friendly regulatory framework to fulfil the president’s objective to make the US the “crypto capital of the world”.
But it surely joins a crowded area. There are dozens of spot bitcoin funds together with a $69bn BlackRock fund that was among the many first of its type to debut when it launched in January 2024.
Trump, who as soon as mentioned bitcoin “looks like a rip-off”, has repeatedly touted his $TRUMP memecoin and this month hosted a gala dinner for its greatest holders, sparking waves of concern about potential conflicts of curiosity.
Inside days of coming into the White Home Trump moved to revoke Biden-era insurance policies geared toward curbing crypto danger, whereas the SEC — now run by crypto advocate Paul Atkins — has dropped a number of circumstances in opposition to crypto corporations.

In late Might, TMTG mentioned it will increase $1.5bn in recent fairness and one other $1bn by means of convertible bonds, the proceeds of which will probably be used to create a “bitcoin treasury”.
Per week later, the president’s sons Eric Trump and Donald Trump Jr instructed a bitcoin convention in Las Vegas that transacting with cryptocurrencies was “cheaper”, “quicker”, “safer” and “extra clear” than fiat currencies.
“We’re very lengthy crypto,” mentioned Trump Jr., who sits on the board of TMTG. “It’s an enormous a part of the whole lot that we do proper now.”
On Tuesday, he distanced himself and his household from the launch of a Trump-themed bitcoin buying and selling app, writing on social media web site X that the Trump Group “has zero involvement” with that product. However he added that World Liberty Monetary, a cryptocurrency firm backed by Trump and his sons, “will probably be launching our official pockets quickly”.
Along with BlackRock, Constancy and Bitwise additionally function sizeable bitcoin ETF merchandise which have gained the belief of the institutional funding neighborhood, mentioned Dave Nadig, an impartial ETF professional.
“I feel it’s terribly unlikely that merchandise like [Truth Social Bitcoin ETF] achieve long-term belongings,” Nadig mentioned.