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US borrowers opt for ‘greenhushing’ of bond sales under Trump

by Investor News Today
June 16, 2025
in Investing
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US borrowers opt for ‘greenhushing’ of bond sales under Trump
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US inexperienced bond gross sales have fallen since Donald Trump received a second time period as president, as corporations search to keep away from undesirable consideration by backing away from or enjoying down their environmental actions.

A complete of $24.4bn in inexperienced bonds was issued within the US this yr to the tip of Might, in response to knowledge from the Local weather Bonds Initiative, down from $43.3bn in the identical interval final yr and the bottom whole in knowledge going again to 2021.

US inexperienced bonds this yr accounted for about 9 per cent of the $260bn issued globally, in contrast with greater than 14 per cent of the general market in 2021.

The drop-off within the US contrasts with Europe, the place exercise continues to be above 2021 ranges, and comes amid considerations over the potential political repercussions for corporations and executives of embracing inexperienced finance underneath a Trump administration that has proven itself largely hostile to environmental insurance policies.

“Nobody needs to have a goal painted on their again,” mentioned Sean Kidney, founding father of the Local weather Bonds Initiative.

Whereas potential undesirable scrutiny from the administration was not the only real issue miserable inexperienced bond issuance, it was a big one, he added.

Nevertheless, shrinking price financial savings from promoting inexperienced debt and falling demand amongst US traders have additionally weighed on issuance in recent times.

“All of this makes for an atmosphere vulnerable to ‘greenhushing.’” mentioned Hortense Bioy, head of sustainable investing analysis at Morningstar.

In distinction with a number of years in the past, when extra corporates have been eager to trumpet their environmental, social and governance (ESG) credentials, some US corporations have been quietly funding inexperienced initiatives via conventional debt gross sales with out slapping a inexperienced label on the bonds used to finance them.

Bankers specializing in the clear vitality finance sector predict corporations will proceed to promote debt to fund initiatives similar to wind and solar energy era throughout Trump’s second time period, however say these efforts more and more could possibly be financed with out promoting them as inexperienced initiatives.

“You may nonetheless do it however not brag about it,” one banker mentioned, noting the same development amongst funding administration companies. “You’re not going to be bragging about launching new funds that put money into inexperienced stuff.”

Column chart of Lowest year-to-date sales in US since Covid-19 ($bn) showing Green bond issuance drops off

Inexperienced debt gross sales peaked in 2021, with greater than $93bn of such bonds offered within the US for the yr as an entire. However help for ESG investing has been in decline throughout a lot of the US monetary providers trade since then, with the beginning of the backlash previous Trump’s return to the White Home earlier this yr.

Republican state officers throughout the US took steps to ban ESG investing in 2023 and 2024, arguing that the motion was hostile to the nation’s fossil gas trade. Asset managers and banks responded by leaving trade teams centered on lowering greenhouse gasoline emissions, whereas traders additionally exited the sector, ensuing within the largest ever outflows from US ESG funds earlier this yr.

Trump has been open about his need to spice up the US fossil gas trade whereas rolling again environmental rules enacted by his predecessor, Joe Biden. The Trump administration is within the strategy of repealing a Biden-era rule that enables retirement plans to contemplate ESG elements when selecting investments.

Really helpful

Skyscrapers in the City of London seen from a distance

One other challenge for corporations deciding whether or not to challenge inexperienced debt is the quantity they will count on to avoid wasting on financing prices in contrast with conventional debt. Often known as the “greenium”, this low cost on borrowing prices was as soon as profitable. Nevertheless it has shrunk in recent times, mentioned Bioy.

A portfolio supervisor who specialises in sustainable investing mentioned that “on the finish of the day, if the corporate knew they might be capable of obtain advantageous funding charges, they’d be capable of recover from that” and nonetheless challenge inexperienced bonds.

“Issuers will proceed to do this [fund renewable projects] — they simply might not label it inexperienced,” the supervisor added.



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