GenLayer launches a new method to incentivize people to market your brand using AI and blockchain

GenLayer, a startup constructing decentralized authorized infrastructure for AI and machine brokers, has launched its first incentivized testnet, dubbed Asimov.

This marks the preliminary rollout of its multi-phase validator onboarding and expertise validation initiative as the corporate strikes nearer to mainnet deployment.

The testnet introduces what GenLayer calls the primary Clever Blockchain, powered by AI fashions and designed to resolve subjective selections sometimes exterior the scope of conventional deterministic blockchains.

“Our narrative is that as we enter a world of AI brokers—quick and good—we want a brand new authorized system as a result of the present one is fragmented, gradual, and costly,” mentioned GenLayer CEO and co-founder Albert Castellana, including that GenLayer “affords an artificial jurisdiction: a authorized system for machines.”

Combining the perfect of blockchain and AI

Asimov is the primary of three sequential testnets in GenLayer’s roadmap, to be adopted by Bradbury and Clark.

The corporate goals to progressively check and scale its “Optimistic Democracy” consensus mechanism. Not like typical blockchain validators that merely execute code, GenLayer validators are paired with massive language fashions (LLMs), enabling them to guage off-chain information and make subjective selections—reminiscent of figuring out whether or not submitted content material meets marketing campaign necessities or whether or not a sensible contract’s circumstances have been pretty fulfilled.

GenLayer positions this mannequin as important infrastructure for the approaching age of AI brokers and machine-to-machine transactions.

Based on Castellana, Asimov’s launch is each a stress check and a sign of technical maturity to builders and companions.

Skilled validators and developer ecosystem

The validator program for Asimov targets seasoned blockchain infrastructure operators. Chosen contributors will earn rewards for testing consensus logic, transaction dealing with, and mannequin coordination. GenLayer has already onboarded dozens of validators, with extra within the pipeline. Participation requires a full-time dedication throughout check phases.

To assist builders, GenLayer is releasing a complete developer stack, together with the GenLayer Studio, Pockets, Blockchain Explorer, and GS Library (a Python toolkit). The testnet can also be paired with a grant program to encourage early improvement and experimentation forward of mainnet launch.

Rally-ing

Coinciding with Asimov is the beta launch of Rally, a decentralized advertising and marketing protocol that automates influencer and neighborhood incentive campaigns. Utilizing AI-powered validators, Rally evaluates submitted content material — reminiscent of social media posts — in opposition to marketing campaign guidelines embedded in good contracts.

“Rally is our first protocol constructed on GenLayer,” Castellana advised VentureBeat. “It autonomously evaluates community-created content material and determines compensation, opening participation past influencers to anybody.”

Manufacturers outline pointers (e.g., hashtags, tone, originality), deposit funds, and let the protocol autonomously decide payouts.

This setup avoids guide negotiation and efficiency disputes widespread in conventional influencer applications. Content material creators, in flip, obtain clear, on-chain compensation if their submissions meet preset standards.

“Sooner or later, many influencers might be AI brokers looking for alternatives to earn—this method accommodates that evolution,” Castellana added.

Rally operates independently of GenLayer’s core group and can finally be ruled by a DAO. From every marketing campaign pool, 1% goes to the Rally DAO, whereas 10% of protocol charges are allotted to the builders of taking part functions.

“The best way I see GenLayer is sort of a toy manufacturing unit—creating new instruments and mechanisms you possibly can’t discover anyplace else,” the CEO added. “Rally is only one instance of what’s potential.”

The way it advantages enterprises

For technical resolution makers — together with model managers, development entrepreneurs, and digital marketing campaign leads— GenLayer and Rally provide the power to automate and decentralize marketing campaign execution and high quality management. As an alternative of manually managing influencer relationships, approving content material, and disputing post-campaign efficiency, groups can deploy good contracts that use LLMs to guage submissions in opposition to predefined requirements.

This strategy considerably reduces operational overhead, allows real-time suggestions and rewards, and ensures equity and transparency all through the marketing campaign lifecycle. Moreover, the usage of AI brokers permits for scalable marketing campaign administration throughout hundreds of potential content material contributors—human or automated—with out extra headcount or vendor friction.

For enterprises that recurrently spend money on model visibility, product launches, or neighborhood engagement, Rally might streamline advertising and marketing operations whereas providing auditable proof of marketing campaign efficiency. Mixed with GenLayer’s broader infrastructure, manufacturers additionally achieve entry to AI-driven resolution techniques for all the pieces from grants disbursement to good contract enforcement, doubtlessly reworking authorized and operational workflows in Web3 contexts.

Infrastructure for the AI-native economic system

GenLayer’s structure is supported by technical companions together with ZKSync (for rollup-based scalability), Heurist (for decentralized mannequin internet hosting), Atoma Community (for privacy-preserving execution), and Caldera. These integrations be certain that the platform stays performant, safe, and aligned with broader Ethereum-based ecosystems.

The corporate has raised $7.5 million in seed funding from traders reminiscent of North Island Ventures, Arrington Capital, ZK Ventures, and Arthur Hayes’ Maelstrom. GenLayer sees its protocol as the inspiration of an artificial, world jurisdiction—an autonomous authorized layer for the AI economic system, able to settling disputes at machine pace with higher accessibility than conventional authorized techniques.

What’s subsequent?

Following Asimov, the Bradbury and Clark testnets will introduce validator-level LLM configuration, production-grade inference tuning, and autonomous community operations. Every section is designed to validate system parts forward of a mainnet launch deliberate for later this 12 months.

GenLayer is actively looking for skilled validators and builders to take part within the testnet. These can apply by way of the corporate’s web site.

With functions like Rally already dwell in beta, GenLayer presents a brand new class of clever blockchain infrastructure — combining AI decision-making with decentralized governance to unlock extra autonomous, clear, and scalable techniques for enterprise and neighborhood customers alike

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