Amazon is internet hosting its 2025 fall {hardware} occasion on Tuesday, September thirtieth, and it may very well be a packed present. The corporate’s invite has a number of not-so-subtle hints about new Echos and a brand new Kindle. It is going to even be Amazon’s subsequent large product occasion for Panos Panay, who joined Amazon in 2023 to move up its units and companies groups after a protracted profession at Microsoft serving to launch merchandise just like the Floor lineup.
Amazon has taken some large swings beneath Panay’s management, launching a collection of latest Kindle merchandise final yr — together with the primary shade Kindle — and saying its AI-powered Alexa Plus assistant. What’s arising subsequent, then? Right here’s what we predict you’ll be able to anticipate.
At the least one new Echo product
Amazon’s invitation seems to tease two merchandise with the corporate’s iconic blue Echo ring, so it seems like we’ll get new Echo sensible audio system of some variety in the course of the present. Which of them, although?
A brand new normal Echo looks as if a secure wager, as the corporate hasn’t launched one since 2020. Maybe that’s the one within the high left of Amazon’s occasion teaser. The form on the highest proper seems slightly bit like an Echo Studio, which can be due for an improve. It was final refreshed in 2023.
I is likely to be completely off-base with my guesses, however if you happen to’re purchasing for new sensible audio system and are already invested in Amazon’s Alexa and Echo ecosystem, you may need to wait to see what Amazon reveals at this occasion before you purchase something new.
This one is less complicated to tease out from Amazon’s occasion invite: one of many photos is a shade model of the Kindle emblem. However hidden within the nook of the picture is a clue that Amazon may announce a shade model of the Kindle Scribe: tiny textual content within the nook consists of the phrases “with the” and “stroke of a pen.”
Amazon introduced the primary Scribe, a tablet-sized E Ink machine that pairs with a stylus, in 2022, and it launched a second-generation model final yr. However each have been lacking a shade display, which looks as if the subsequent pure improve.
A Reddit consumer not too long ago shared photographs of a prototype Kindle that’s apparently a bit smaller than the Eleventh-generation Kindle and has “Kindle Petit Colour” branding. The prototype has colours which can be higher than final yr’s Colorsoft, too, the consumer says. The primary Colorsoft had a rocky launch attributable to a discoloration concern affecting some items that Amazon needed to tackle. I’ve decrease confidence on this one, although, since Amazon very not too long ago launched a less expensive Kindle Colorsoft with out among the options of the Colorsoft Signature Version, like wi-fi charging.
New TV {hardware} and probably a brand new TV OS
The underside-left nook of the invitation includes a image that resembles a TV, suggesting that Amazon will announce new TV {hardware} of some variety. However the larger TV-focused information is likely to be Vega OS, a substitute working system for its Fireplace TVs that isn’t primarily based on Android, and the OS might launch as quickly as this week, in response to Lowpass’ Janko Roettgers.
Vega OS is a little bit of an open secret already; Amazon job listings have instantly talked about it, and the corporate already makes use of the working system on the Echo Present 5, Echo Hub sensible shows, and the Echo Spot sensible clock. If Amazon makes use of this occasion to share extra about Vega OS on TVs, it might mark a giant public reveal for the working system.
Alexa Plus bulletins or upgrades
Alexa Plus is a serious initiative for Amazon because it seems to compete with different common AI assistants, akin to OpenAI’s ChatGPT and Google’s Gemini. Whereas the revamped Alexa remains to be technically rolling out in early entry, Amazon might use this occasion as a possibility to present an replace on that rollout and announce new options coming to the assistant.
Different surprising {hardware}
When David Limp, now the CEO of Jeff Bezos’ rocket firm Blue Origin, led Amazon’s units and companies, the corporate’s {hardware} occasions have been typically filled with a dizzying variety of new and surprising merchandise that labored with Alexa, together with issues like Echo Buttons, the Echo Wall Clock, and even an Alexa-enabled microwave. All three of these are actually within the Echo graveyard, however Amazon might have one other shock product up its sleeves once more. With Meta all-in on sensible AI glasses, perhaps Amazon will improve its Echo Frames?
