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AI lifts some software stocks, leaves others behind – who’s winning and losing and why

by Investor News Today
October 3, 2025
in Technology
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AI lifts some software stocks, leaves others behind – who’s winning and losing and why
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Software illustration

Andriy Onufriyenko/Getty Pictures

Comply with ZDNET: Add us as a most popular supply on Google.


ZDNET’s key takeaways

  • The AI increase has fueled hefty investments in software program firms.
  • But, not all software program firms are seeing the identical enhance. 
  • Buyers favor firms offering infrastructure for AI options.

Billions of {dollars} are flowing into synthetic intelligence firms corresponding to OpenAI and Anthropic, but buyers in software program corporations that must also be well-positioned to profit from the AI increase have largely been left on the sidelines.

Cloud-based firm Salesforce is down 28% 12 months up to now, closing at $240.36. Adobe is down 21% ending at $346.74. And a Morgan Stanley basket of SaaS shares, a gaggle of software-as-a-service firms the financial institution tracks to gauge sector efficiency, fell greater than 6% this 12 months. 

The businesses are definitely making an attempt to leap on the AI bandwagon.

Additionally: AI will rework work greater than exchange jobs, examine finds

As an illustration, Salesforce has been fast to embrace AI, with a plethora of AI choices, together with Einstein Copilot — its very personal conversational AI assistant, which layers on high of buyer information, together with gross sales, customer support, advertising, and commerce AI options.

Equally, Adobe unveiled a collection of generative AI instruments packaged below its Firefly providing, folded into its client instruments, together with Adobe Photoshop and Premiere, its enterprise digital advertising options, and as a standalone AI chatbot-like expertise. 

Nevertheless, buyers are targeted on firms that present the infrastructure that makes AI productiveness attainable. As a result of each AI software relies on huge quantities of information, the corporations specializing in storing, organizing, and delivering that information have emerged as those buyers worth most.

Additionally: Your coworkers are sick of your AI workslop

“Infrastructure AI corporations in addition to AI PaaS (Platform-as-a-service) suppliers have benefited extra straight from AI as a result of AI adoption begins with information and compute: enterprises want scalable platforms to retailer, course of, and feed information into AI fashions and purposes,” statedArun Chandrasekaran, distinguished vice chairman Analyst at Gartner. 

Snowflake, the one software program firm that has caught buyers’ consideration, suits that mildew. The corporate is a cloud-native information warehouse that lets organizations retailer, course of, and analyze large volumes of structured and semi-structured information. Corporations can scale computing energy up or down as wanted, making it a versatile hub for enterprise information and a vital participant within the AI increase.

SNOW is up about 43% 12 months up to now and almost 96% over the previous 12 months on the NASDAQ. Throughout that very same interval, its market cap has greater than doubled, reaffirming its place as one of many fastest-growing cloud software program firms.

Information is the gas that powers AI options, and managing it successfully is vital to maximizing returns on pricey AI investments, making software program infrastructure suppliers important for brand new firms trying to capitalize on AI and more and more enticing to buyers.

Additionally: 6 insights service leaders have to find out about agentic AI

“The algorithms could also be nice, but when your information is rubbish, in reference to the rubbish in, rubbish out analogy, then you’ll have rubbish outcomes,” stated Omer Minkara, vice chairman, principal analyst at Aberdeen Technique and Analysis, which is owned by ZDNET’s mother or father firm, Ziff Davis. “So you’ll have a Ferrari, however when you’re placing dangerous oil or dangerous gas into it, you are not going to get far.”

Snowflake is not alone. Oracle lately surged after reporting fiscal first-quarter outcomes that confirmed sturdy progress in its remaining efficiency obligation (RPO), future income from contracts which might be already in place. The Wall Avenue Journal later reported that OpenAI, the AI analysis firm behind ChatGPT, signed a multiyear deal to buy computing energy from Oracle, contributing to that RPO progress. 

The deal highlights the dimensions and ongoing demand for cloud infrastructure. Simply as Nvidia has turn into indispensable by supplying the {hardware} that powers AI, infrastructure-adjacent SaaS and cloud suppliers are proving equally vital to the ecosystem.

Additionally: Solely 11% of enterprise leaders see AI resulting in main job cuts – for now

For buyers, the sign is evident. Nathan Punwani, a physician based mostly in Arizona, bought Oracle inventory early this 12 months. By Sept. 10, his place was up 40%.

“FAANNG, Microsoft was getting all the eye, and I figured sooner or later a rotation would occur to assist Oracle,” stated Punwani. “I all the time thought there was room for a fourth cloud operator.” 

Salesforce ($233 billion), ServiceNow ($194 billion), and different software program firms face challenges past AI. R ‘Ray’ Wang, principal analyst and founding father of Constellation Analysis, defined that their giant market caps make it tougher to ship large inventory strikes with out main catalysts

Nonetheless, Wang believes it could be too early to put in writing them off fully. “They [Salesforce] are main the dialog on Agentic AI,” he stated. “For those who purchase the dip, this might be the start of a brand new cycle.”

Past AI, firms all the time take care of a wide range of elements impacting inventory. Salesforce, specifically, has had a difficult 12 months, with a notable variety of cybersecurity assaults focusing on firms for delicate buyer information. The listing of firms focused consists of family names corresponding to Credit score Bureau TransUnion, Carmaker Stellantis, and Workday. 



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