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OpenAI’s Fidji Simo Plans to Make ChatGPT Way More Useful—and Have You Pay For It

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OpenAI’s Fidji Simo Plans to Make ChatGPT Way More Useful—and Have You Pay For It

by Investor News Today
November 18, 2025
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OpenAI’s Fidji Simo Plans to Make ChatGPT Way More Useful—and Have You Pay For It
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In case OpenAI’s construction couldn’t get any weirder—a nonprofit answerable for a for-profit that’s change into a public profit company—it now has two CEOs. There’s Sam Altman, chief govt of the entire firm, who manages analysis and compute. And as of this summer season, there’s Fidji Simo, the previous CEO of Instacart, who manages the whole lot else.

Simo hasn’t been seen a lot at OpenAI’s San Francisco workplace since she started as CEO of Functions in August. However her presence is felt at each stage of the corporate—not least as a result of she’s heading up ChatGPT and principally each operate which may make OpenAI cash. Simo is coping with a relapse of postural orthostatic tachycardia syndrome (POTS) that makes her susceptible to fainting if she stands for lengthy intervals of time. So for now, she’s working from house in Los Angeles, and she or he’s on Slack. Loads.

“Being current from 8 am to midnight each day, responding inside 5 minutes, folks really feel like I’m there and that they’ll attain me instantly, that I leap on the telephone inside 5 minutes,” she tells me. Workers verify that that is true. OpenAI’s famously Slack-driven tradition could be overwhelming for brand spanking new hires. However not, apparently, for Simo. Workers say she is commonly seen popping into channels and threads, sharing ideas and asking questions.

Simo joined throughout a chaotic interval for OpenAI, which is increasing in practically each path. There are sovereign AI partnerships, new mannequin releases, retail partnerships, multibillion-dollar compute offers, a proprietary chip, a mysterious {hardware} product—and naturally, ChatGPT. “We don’t battle for scope,” Simo says. “We battle for much less scope.”

Outdoors Silicon Valley, Simo’s hiring got here as a shock. For these within the know, it was much less of a shock. A local of Sète, a small fishing city within the south of France, Simo made a reputation for herself operating the Fb app at Meta earlier than taking the highest job at Instacart in 2021. She took the grocery startup public two years later. Within the Valley, she’s often known as a product visionary with a repute for scaling shopper apps throughout the globe.

Simo’s position at OpenAI is, largely, to do the identical—flip the corporate’s analysis breakthroughs into moneymaking, must-have shopper merchandise. She faces staggering competitors from tech giants like Google and Meta, in addition to AI startups based by OpenAI alums, together with Pondering Machines Lab, Anthropic, and Periodic Labs. “The factor that retains me up at night time is that the intelligence of our fashions is nicely forward of how a lot persons are utilizing them,” Simo says. “I see my job as closing this hole.”

Since she arrived, Simo has overseen the launch of Pulse, a product that connects to customers’ calendars and offers them customized info based mostly on their schedule, chat historical past, and suggestions; created a jobs platform to permit folks to get AI-certified and search for roles that make use of their expertise; and doubled down on enhancing ChatGPT’s responses to folks having acute psychological well being crises. Finally, sources say, she’ll be the individual deciding the right way to roll out adverts in ChatGPT’s free tier.



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