Coinbase’s TV spot on the Tremendous Bowl divided opinion on-line, however the crypto change says conversations about it have been the purpose.
Four years after its viral QR code advertisement, crypto exchange Coinbase has returned to the Super Bowl, this time betting on a Backstreet Boys karaoke-inspired ad.
Coinbase’s one-minute TV spot during the most-watched sporting event in the US mainly featured text animation flashing the lyrics to the Backstreet Boys’ 1997 hit “Everybody (Backstreet’s Back).”
Coinbase marketing chief Catherine Ferdon said in a statement that the ad aimed to “bring people together for a shared experience that highlights how the crypto community has grown.”
It’s Coinbase’s first Tremendous Bowl advert spot since 2022, when it debuted a 60-second commercial that includes a color-changing QR code that bounced across the display screen, like a DVD screensaver.
The QR code advert directed to a hyperlink providing $15 in Bitcoin (BTC) for many who signed as much as Coinbase, which was so in style that it crashed the website and reportedly noticed 20 million hits in a single minute.
Newest advert divides, however meaning it labored, says Coinbase
Coinbase’s newest Tremendous Bowl advert drew divided opinions on-line, with some X customers saying the industrial elicited jeers amid a market crash and crypto’s ties to the Trump administration. In distinction, others praised it for its simplicity and memorability.
“When you’re speaking about it, it labored,” Coinbase posted to X in response to a person who stated the corporate’s advert was “horrible.”
Others on-line additionally piled onto the advert, with one X person posting “the room I’m in ERUPTED in boos once we discovered it was a Coinbase advert,” whereas Axios reporter Andrew Solender said a room he was in “burst into groans and shouts of ‘fuck you’” after the advert aired.
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Ethereum Basis engineer Chase Wright said that “half of the individuals on the occasion I used to be at have been singing alongside and laughed when it was Coinbase.” In distinction, one other X person said it was “lowkey genius,” as those that watched it “will 100% bear in mind Coinbase in the event that they ever need to purchase crypto.”
Coinbase CEO Brian Armstrong defended the advert on X, arguing that “most individuals half-watch commercials (buzzed, in a loud room, with numerous individuals). It takes one thing distinctive to interrupt by.”
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