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Annuity sales are booming — but not the ones best for lifetime income

by Investor News Today
April 28, 2026
in Personal Finance
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Annuity sales are booming — but not the ones best for lifetime income
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Alistair Berg | Digitalvision | Getty Photographs

Individuals saving for retirement have a typical aim: Construct an enough nest egg to prevent running out of money in previous age.

A technique for retirees to do this is by way of a assured stream of earnings they cannot outlive — one which’s deposited into their financial institution accounts each month for the remainder of their lives, like a paycheck.

At a time when office pension plans have largely disappeared, annuities can serve as an alternative for retirees looking for pension-like earnings, in keeping with monetary planners.

How to spend less and save more

Nevertheless, the forms of annuities typically best-suited for the job — deferred earnings annuities, or DIAs, and single premium instant annuities, or SPIAs — aren’t those that buyers typically purchase, monetary planners mentioned.

The rationale largely comes right down to shopper habits, mentioned Scott Witt, an actuary and fee-only insurance coverage advisor based mostly in New Berlin, Wisconsin.

“People have a tough time embracing annuities as a type of [longevity] insurance coverage, they usually hold desirous about it as an funding,” Witt mentioned.

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Lee Baker, a licensed monetary planner and the founding father of Claris Monetary Advisors in Atlanta, mentioned he expects “angst” across the Iran battle and inventory market volatility to drive annuity gross sales larger.

“Whether or not we prefer it or not, a number of the development in annuities total is totally due to the uncertainty that lots of people are feeling proper now,” mentioned Baker, who’s a member of CNBC’s Financial Advisor Council.

What are SPIAs and DIAs?

Single premium instant annuities and deferred earnings annuities share the identical primary premise: A purchaser palms over a lump sum of cash, maybe tons of of 1000’s of {dollars}, to an insurer, which then ensures an everyday payout for all times.

With an SPIA, the payout begins instantly. Those that select a DIA will begin receiving the earnings down the highway at a predetermined age, maybe at 70 or 75 years previous.

They’re typically the “best” and “least expensive” annuities, and provide the “most bang in your buck” — that means, they often have larger month-to-month payouts — relative to different kinds like variable annuities and listed annuities, Baker mentioned.

Annuities can provide guaranteed protection in a portfolio, says TIAA's Kourtney Gibson

“On your common shopper involved about the potential of outliving their earnings, an SPIA or DIA makes all of the sense on this planet,” Baker mentioned. “They supply some certainty at low price, and positively improve the ground to your life-style [in retirement].”

Nevertheless, they’re among the many least fashionable forms of annuities.

Why variable, listed annuities are extra fashionable

Eric Audras | ONOKY | Getty Photographs

Customers purchased about $5 billion of DIAs and $14 billion of SPIAs in 2025, in keeping with Limra.

In the meantime, customers bought $63 billion value of variable annuities final yr and a document $128 billion of listed annuities, Limra reported.

Variable annuities and listed annuities are extra like funding accounts. The previous are extra stock-like, and the latter are extra bond-like, with returns capped to the draw back but additionally to the upside, monetary planners mentioned.

Nevertheless, customers typically purchase these annuities with non-obligatory insurance coverage riders that give customers the selection of receiving lifetime earnings later, mentioned monetary planners. They often include larger prices and are extra advanced, they mentioned.

However flexibility is commonly a key promoting level: These annuities typically enable customers some entry to their cash after they hand it over to the insurance coverage firm, albeit with restrictions that carry charges and penalties for the unwary, planners mentioned.

“The charges are monumental,” and operating afoul of the high quality print may be “fairly punitive,” Witt mentioned.

Nevertheless, by comparability, SPIAs and DIAs typically do not enable that monetary entry as soon as customers pay a lump sum to the insurer, planners mentioned.

People have a tough time embracing annuities as a type of [longevity] insurance coverage, they usually hold desirous about it as an funding.

Scott Witt

actuary and fee-only insurance coverage advisor

“Most individuals aren’t extremely comfy shopping for these merchandise which are irrevocable in nature,” mentioned David Blanchett, CFP, the pinnacle of retirement analysis at Prudential Monetary, an insurer.

Equally, the potential of handing over a big sum of cash to an insurer after which dying quickly afterward with little to point out for it’s typically a big behavioral hurdle for individuals, mentioned Zach Teutsch, founding father of Values Added Monetary in Washington.

“Once you’re coping with annuitization selections, relying on the construction of [the annuity], saying, ‘I will provide you with my life financial savings, and if I die tomorrow you will come out method forward’ is only a horrifying prospect for most individuals,” mentioned Teutsch, a member of CNBC’s Monetary Advisor Council.

How to consider annuities

Nevertheless, this is not a great way to consider the selection to purchase a SPIA or DIA, Witt mentioned.

As an alternative, customers ought to body the selection extra in an insurance coverage mindset: “You did not die broke,” Witt mentioned.

“For no matter time you have been alive, you had peace of thoughts that you just would not outlive your cash,” he mentioned.

Whereas it is “laborious to beat” the longevity safety supplied by SPIAs and DIAs, they don’t seem to be all the time assured to supply the very best payouts, Witt mentioned. Sure earnings riders on listed annuities or variable annuities could provide a greater payout in sure instances, he mentioned.

How much insurance is enough?

There may be different use instances, consultants mentioned.

For instance, sure customers who’re apprehensive in regards to the danger of needing long-term care — and who need to bypass the expense of conventional long-term care insurance coverage or the necessity for medical underwriting — should purchase sure earnings riders that supply a long-term-care-like profit, Baker mentioned. On this case, the annuity would possibly pay out a bigger month-to-month sum if the necessity for long-term arises, he mentioned.

“I do perceive there are further complexities to a number of the merchandise which have lifetime earnings advantages,” Blanchett mentioned. “However we won’t fake that complexity ought to all the time be a barrier to doing one thing.”

Relating to lifetime earnings, Blanchett mentioned that everybody ought to — at an “absolute minimal” — purpose to cowl their primary residing bills with a stream of earnings they cannot outlive. Do not forget to account for inflation.

Step one is to consider delaying claiming Social Security, he mentioned.

People who delay claiming Social Safety previous full retirement age stand to increase their benefits by 8% per year as much as age 70. They lock in that larger sum for the remainder of their lives.

“However when you’re like, ‘What is the subsequent factor to do this’s straightforward?’ It is purchase a SPIA or a DIA,” mentioned Blanchett.

Correction: David Blanchett is head of retirement analysis at Prudential Monetary. An earlier model misstated his title.

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