Superlogic, a startup that helps give customers a option to apply rewards factors towards experiences, has raised $13.7 million at a $200 million valuation, the corporate tells TechCrunch solely.
Lin Dai, CEO and co-founder of Miami-based Superlogic, mentioned his firm’s expertise is designed to “improve the worth of rewards factors” by giving customers a broader vary of choices in find out how to use them. Its platform plugs instantly into current loyalty packages for bank card corporations, airways, and retailers.
Superlogic companions with manufacturers to assist provide customers what Dai described as “a catalog of experiences” that buyers can select from as a substitute of conventional points-based rewards, comparable to a lodge keep or industrial flight. Examples embrace NBA Finals tickets, “unique” tickets to music festivals, a behind-the-scenes have a look at a Broadway manufacturing, or non-public eating with high cooks
As a result of its providing is white-label, you received’t essentially know you’re utilizing Superlogic’s expertise if you redeem the rewards by corporations comparable to American Specific, Mastercard, Visa, and Warner Music. The platform additionally manages the stock of experiences, negotiates with suppliers, and handles funds on behalf of the manufacturers it really works with.
Whereas Dai declined to reveal exhausting income figures, he did say the corporate notched “eight-figure-plus” income in 2024 and noticed “vital development year-over-year.”
Many individuals don’t notice that unused rewards/factors might be thought of a legal responsibility for a bank card firm.
When a shopper earns factors again on a purchase order, that cash technically belongs to the buyer, Dai explains.
“So then it’s cash that the bank card firm, for instance, owes the buyer,” he mentioned. “For each 100 factors, there’s about $1 that the rewards firm needed to put apart to again that debt to their very own clients… and say if a Fortune 500 model goes bankrupt, these factors truly must be paid out to the buyer.”
In different phrases, it’s in an organization’s finest curiosity to have customers money in on these factors.
Superlogic makes cash by taking what Dai described as a “small margin share” on the transactions of when a shopper redeems factors for an expertise it helped facilitate.
“There are $25 billion price of unredeemed factors sitting on person accounts and bank cards packages’ stability sheets,” he advised TechCrunch. “Our TAM could be very excessive.”
Powerledger led the spherical. Sangha Capital, 10SQ, Nima Capital, Actai Unicorn Fund, Hyla Liquid Enterprise Fund, and Liquid 2 Ventures additionally participated. Earlier traders embrace Amex Ventures, Warner Music, Galaxy Interactive, Mirabaud Life-style Affect and Innovation, Recharge Capital, Dispersion Capital, and Sanctor Capital, amongst others. The capital infusion brings Superlogic’s complete fairness funding to greater than $21 million since its 2017 inception.
Jemma Inexperienced, govt chairman of Powerledger, advised TechCrunch that her agency invested in Superlogic as a result of it helps manufacturers keep away from “exorbitant” sponsorship charges and “signal hundreds of offers with experiential suppliers to supply VIP experiences at scale to their most loyal clients.”
She added: “This capability to have interaction customers powerfully with minimal value and complexity can be a sport changer.”
Presently, Superlogic has just below 40 staff.
The corporate plans to make use of the brand new capital towards its launch with about half a dozen packages this yr — ramping up employees, operations, and product capabilities, Dai mentioned, “to assist the anticipated new quantity.”
Reporter’s observe: This story was edited to take away a reference to SAFEs as a part of the deal construction.
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