Apple has resumed promoting on X for the primary time since pausing adverts greater than a 12 months in the past. The corporate was one among many to halt commercials over considerations for model security following Elon Musk’s buy of the social community. Whereas X’s method to content material moderation has modified little since then, Large Tech’s relationship with Musk has shifted since President Donald Trump took workplace.
Apple was amongst a number of main advertisers, together with Amazon, Disney, Comcast, Warner Bros. Discovery, and IBM, to drag out of the platform in November 2023 over considerations relating to controversial remarks about antisemitic conspiracy theories and white pleasure made by X proprietor Elon Musk.
