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Shares in AppLovin, one in every of Wall Road’s best-performing tech shares, plunged as a lot as 23 per cent after a pair of brief sellers accused the Silicon Valley advert firm of exaggerating its synthetic intelligence functionality.
Greater than $20bn was erased from AppLovin’s market worth on Wednesday after the group, whose shares surged virtually 800 per cent in 2024, was hit by separate reviews from Culper Analysis and Fuzzy Panda Analysis. The analytical companies publish essential reviews on firms whereas betting in opposition to their shares.
AppLovin stated the reviews had been “plagued by inaccuracies and false assertions”. “The claims of economic and accounting improprieties are factually incorrect and haven’t any foundation in any way,” chief govt Adam Foroughi stated in a blog post on the corporate’s web site.
Culper and Fuzzy Panda have brief positions on AppLovin’s inventory, which recovered barely in late-morning buying and selling in New York. Brief sellers revenue by promoting borrowed shares and shopping for them again at a less expensive worth after they fall, pocketing the distinction.
AppLovin has been one in every of Wall Road’s most in-demand tech shares in current months, driving a wave of investor enthusiasm for all issues AI as income in its advertising section — which permits shoppers to purchase and promote adverts in smartphone apps — surged.
Twenty-one of the 26 banks overlaying AppLovin advocate shopping for the corporate’s shares, in keeping with Bloomberg knowledge.

However the shares have come below heavy promoting strain in current weeks following the publication of a number of detrimental investor reviews. Culper and Fuzzy Panda on Wednesday accused AppLovin of exaggerating the capabilities of its AI-powered advert concentrating on system and fascinating in surreptitious exercise to inflate the worth and scale of its community.
Foroughi stated: “It’s disappointing that a number of nefarious brief sellers are making false and deceptive claims geared toward undermining our success, and driving down our inventory worth for their very own monetary achieve, fairly than acknowledging the subtle AI fashions our crew has constructed to reinforce promoting for our companions.”
The brief sellers have additionally accused AppLovin of concentrating on inappropriate adverts to minors and of putting in apps on customers’ units with out consent, for which it was capable of cost a fee.
“We don’t observe kids’s knowledge,” Foroughi stated. “Our companions spend billions yearly as a result of we drive actual, incremental worth within the type of income straight attributable to promoting {dollars} spent — proving that our enterprise mannequin is each legit and worthwhile for companions.”
Monetary outcomes revealed earlier in February confirmed fourth-quarter advert income jumped 73 per cent yr on yr to simply below $1bn. In an accompanying letter to shareholders, Foroughi stated AppLovin had “constructed an promoting mannequin as highly effective as any promoting AI mannequin on the planet”.
“We function a platform that reaches over 1bn folks in cell video games each day, with their engagement occasions akin to social networks,” Foroughi stated because it reported its newest earnings. “The place we as soon as centered on gaming, we’re now positioning ourselves to serve all the world promoting economic system.”
AppLovin was co-founded in 2011 by Foroughi and relies in Palo Alto, California. After personal fairness group KKR took a $400mn stake in 2018, it went public in 2021 at an preliminary worth of $80 a share.
The inventory worth struggled in its early years as a public firm however after dipping under $10 in early 2023 it hit an all-time excessive of $510 in the midst of this month. Shares had been buying and selling at about $327 in early afternoon after recovering steep losses earlier within the day.