What does creativity imply to you?
Creativity isn’t solely about design, trend, or artwork, however about fixing issues.
People have a outstanding potential to attach completely different items of data to resolve new issues. I believe software program engineers might be extraordinarily artistic. Now, within the age of AI, human creativity is much more necessary. In the long run, when humanity turns into a civilization that expands into area, it is creativity that is going to make us extra aggressive within the universe.
That’s the reason we need to make know-how “enjoyable” once more, to assist encourage human creativity. Personally, I used to be very impressed by Apple after I was youthful—the primary iPod, the primary iPhone—that is the rationale I am on this trade.
However now the artistic corporations of the previous have develop into very large and really company, and so they’re not very artistic. They’re not inspirational for the youthful technology. So we try to carry that again.
We’re additionally making an attempt to be very clear and human in our enterprise efforts. For instance, in case you watch our YouTube movies, you will see that we attempt to introduce the Nothing group, like our designers and software program builders, so that you could get to know them.
That is our approach of doing issues and our mind-set. We hope it should encourage extra younger individuals to specific their creativity.
Is your technique working? How’s enterprise?
Trying again on the final 4 and a half years, I believe it’s working. We face a variety of issues every day, however we can’t survive on this trade if we comply with the identical methods as different corporations. We have now to be completely different.
And the enterprise is rising quickly. Final yr, we grew about 150 p.c. Nonetheless, we nonetheless solely reached about 0.1% share of the worldwide market, so there’s loads extra to do.
