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Retail traders have ploughed greater than $900mn into Nvidia shares this week as particular person merchants rushed to scoop up synthetic intelligence shares that sustained a heavy blow from fears over China’s DeepSeek.
Retail merchants bought a web $562mn on Monday, probably the most on file, and $360mn on Tuesday, based on information supplier Vandatrack.
The push into Nvidia and comparable firms comes as Wall Road analysts hurry to evaluate how DeepSeek’s claims that it created an AI model on a par with US leaders comparable to OpenAI at a a lot decrease price will have an effect on spending for superior chips. Nvidia shares shed nearly $600bn in a historic sell-off on Monday and have swung larger and decrease over the next two days.
Steve Sosnick, chief strategist at Interactive Brokers, mentioned there had been an “astounding” preponderance of Nvidia purchase over promote orders on the buying and selling platform on Monday.
“I don’t ever recall seeing an imbalance of that magnitude,” he added. “Has the energetic dealer’s mantra develop into ‘the larger the drop, the larger the chance’?”
Charles Schwab, the most important US retail dealer with $10tn of consumer property, mentioned it additionally noticed elevated shopping for throughout AI-related shares, together with Nvidia, whereas exercise at Robinhood on Sunday evening — because the AI sell-off started constructing steam — gave the web buying and selling firm its second-highest in a single day quantity, behind solely the November 5 US presidential election.
“We noticed consumers of Nvidia . . . our prospects are likely to make the most of a chance to get into the names they like,” mentioned Steve Quirk, chief brokerage officer at Robinhood.

One person posting on dialogue web site Reddit, a preferred discussion board for particular person merchants to debate methods, referred to as Nvidia’s fall a “Jevons Paradox shopping for alternative” — a reference to the speculation that demand for expertise comparable to AI will improve because it turns into cheaper and extra environment friendly.
“AI isn’t slowing, it’s increasing,” mentioned one other person. “[Nvidia] remains to be the spine of the trade, and this dip is a shopping for alternative for long-term traders.”
In distinction, hedge funds that had constructed up hefty positions in Nvidia have been among the many greatest sellers of the corporate’s inventory on Monday, based on market members.
“Many of the stream was traditional long-only [hedge fund] purchasers promoting into the transfer,” mentioned Charlie McElligott, a derivatives strategist at Nomura. He estimated Nvidia on Monday accounted for roughly 10 per cent of all US money equities’ notional worth traded.